As most of you have heard by now, Facebook recently purchased WhatsApp, a mobile messaging app, for $16 billion, plus another $3 billion in retention bonuses. At lunch recently, a few of us talked about why Facebook might spend this kind of money on an app that many of you may not have heard of before the acquisition. The answer to that is both simple and complex.
As good old Billy Shakespeare wrote, “All the world’s a stage, and all the men and women merely players.” I’ve always had two loves in my life: advertising and theatre, and I’ve been fortunate that these two loves have become fulfilling by ways of a career and a hobby over the years. In my time as an assistant account executive here at Brighton, I’ve found my way onto the stage a few times, and I’m here to say, the wise words of Mr. Shakespeare ring true: Being assigned a project in an ad agency and scoring a coveted part in a play have the same principles and go through the same stages (pun intended).
Brighton recently added a member to the Production team. As busy as he’s been from day one, I had the chance to ask John a few questions about himself. Take a moment to read this Q&A and welcome John to Brighton!
I think this was the year that Super Bowl ads jumped the shark. We finally saw spots that just didn’t live up to the hype. Yes, there were good ones, a few very good ones and a lot of wastes of $4 million. Because most of these spots either didn’t understand what a platform of 100 million viewers could do for them, or were no better than any ordinary spot tucked into an episode of NCIS. If I’m right, we can use the commercial breaks next year to use the bathroom or get more food instead of missing the game for fear of missing a great spot.
Well it seems that 2014 is the year of the pre-release when it comes to our beloved Super Bowl ads. More and more companies have opted to not only pay the big bucks for the television spots to reach their viewers, but to pre-release their ads before Sunday’s game using social media.
DISCLAIMER: I am not a physician. You should definitely consult with yours about any health issues. This blog post is not intended as medical advice nor a product endorsement.
I decided one of my 2014 adventures would be to try a standing desk.