Designers, or anyone working in a creative field, are always striving to create innovative content. Creating original thoughts and perspectives for our clients is like chasing down a Yeti. We all stumble and sometimes have the proverbial writer’s block, but we continue to plug away looking for some creative glimmer to finally work its way through the not-so-creative muck. So, how do we keep creating in the face of the old saying that “everything has already been done”? Staying fresh and inspired is always a challenge. read more
I think we can all agree that creating engaging video content is vital to reaching your current and new customers, and should be incorporated into any brand’s marketing mix. Most people are aware that YouTube is the No. 2 search engine in the world and wins more than 1 billion unique visitors each month. (Source: YouTube). read more
Social media is often – and appropriately – condoned for nourishing negative or empty content messaging. However, this summer, the ALS (Amyotrophic lateral sclerosis) Association collected an astronomical amount of donations by utilizing social media to launch the ALS Ice Bucket Challenge. The ALS Association reported that they have raised over $15 million compared to last year’s slightly $1 million during the same period—there are also over 300,000 new donors. Most likely, 75 percent of your Facebook newsfeed is currently ALS Ice Bucket Challenge videos.
From June 2 to August 8, Madison, Kati, Britni, Paige and Reigan joined the Brighton internship program. Midway through the summer, we were joined by a sixth intern, Kim.
Along with emptying out Sue O.’s candy drawer, offering up an abundance of “Would you Rather…” jokes, and mastering our X-Acto knife skills through a unique client project, we were given the opportunity to hone our technical and communicative skills and participate in very real projects.
We are excited to welcome Kim Gorsek to Brighton. A few of our summer interns are heading back to school in the fall, and now Kim joins our intern team with several years of work experience. If you haven’t met Kim yet, read her Q&A then go introduce yourself!
Summer just officially begun–but it’s already been a busy season here at Brighton. We’ve recently welcomed three new Brightonians, each contributing to different teams at the agency. Take a moment to get to know Tom, Steve and Terri… read more
Young professionals are continuously reminded of the importance of getting involved in the community, networking and challenging ourselves to spend time outside of the office, to build on our industry knowledge. But after a long work day, making the time to dive further into the industry we’ve spent 8, 10, 12 hours engrossed in can be challenging. We sometimes need an extra push to remind us of the importance of making that time. That is where Leadership Clayton helped me take the time to expand on my knowledge and drive, both personally and professionally.
It’s summertime… and that means that our summer interns have arrived! We have a great group, coming to Brighton from different universities and from around the country. We can’t wait to introduce these individuals to the agency, the clients and a busy summer!