blog:

I can’t help but notice the growing trend of advertisers truly pushing type in bold and creative ways … merging type and design as one … pushing creativity to a new level.  It is also fun to see advertisers merge products/services with the message all in one cohesive image, allowing for a much bolder and effective brand message. Advertisers no longer have to write a story to convey a message; a picture, as the adage goes, is worth 1000 words.

This growing trend of merging type and design is reflective of current societal trends as well. In general, consumers are easily bored and impatient with many things, including most advertising. Advertisers are responding by pushing the creative message. Using type as the main design element is not only a creative way to convey a message, but also an efficient and effective way to do it.

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