I think we need to be doing this ‘Social Media’ thing. Um, where do we start?

by on 5.25.2010 posted in Interactive Marketing, Marketing Consulting

Over the past few years, my brethren in the advertising and marketing world have embraced the term “Social Media.” When you break it down, it’s not a bad name; “Social” is about people talking to each other and “Media” is a 70-year-old term that has evolved to describe different forms of advertising. So, Social Media is an endeavor that seeks to encourage people to talk to each other about brands as a method of advertising. read more

Why Email Marketing Still Matters

by on 5.13.2010 posted in Interactive Marketing, Marketing Consulting

Email Marketing…I will be the first to admit it may not sound as exciting to talk about as Facebook, Twitter or Foursquare but give me a few minutes and I’ll explain why I think it should be. read more

Landing an Internship Series: Part 5- Transforming the internship into a successful career

by on 5.6.2010 posted in Marketing Consulting, Public Relations

An internship is an excellent opportunity to gain knowledge about marketing best practices, to put your talents to work in the real world, and to prepare for performing in a professional environment. As you navigate new deadlines and expectations, it is important not to get overwhelmed. Consider these tips to help you make the most of your internship experience. read more