With DVR use increasing, is anyone watching real-time TV?

by on 8.10.2010 posted in Advertising, Trends + Surveys

A recent article by MediaDailyNews from MediaPost says that DVR use grew 90% from 2007 to 2009 with 37% penetration in Nielsen’s national people markets. Time spent viewing timeshifted TV grew 14.7% from 2009 to 2010. read more