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What makes people tick? What motivates them and what gets them excited?

When working as a copywriter, it’s necessary to answer these questions. A talented copywriting professional immerses himself or herself in pop culture, possesses a definitive grasp of the English language and keeps up-to-date with the written and spoken word.

As a professional copywriter, it’s my job to produce strategic concepts and craft the story used in a variety of platforms, like print, radio and TV advertisements. This can run the gamut, from captions and headlines, scripts and new product naming, to more extensive marketing and promotional materials.

There are several ways to produce a great textual concept, but I’ve found it most beneficial to brainstorm the presentation formats, then utilize that information to help the verbiage develop. When given true, targeted directives from the client or account team, we can always nail the business objectives.

What’s the most exhilarating part of being a copywriter? When the client has exceeded their goals and original copy and strategy have survived. Those scenarios confirm our capabilities and insight.

When it comes to adding personality to products, look no further than your friendly neighborhood Copywriter. One of our most recent attitudinal lines for a pet deshedding tool can be found on the product packaging in the words, “You’ve got to be shedding me.” This line was well-received by our client and with customers.

What’s the most deflating part of being a copywriter? Excitement can come to a screeching halt when work isn’t well-received due to unforeseen factors. Often times, we develop a concept only to learn after the fact that outstanding client issues lead us back to the drawing board.

How does a copywriter give strategic recommendations? When a company is reluctant to define their brand, it is imperative we lead them to one ideal and consistently hold true to that ideal. Classifying the vision of the company or brand gives the audience a frame of reference for future interaction.   I thoroughly enjoy working with Brighton’s incomparable professional team because we work together innovatively and strategically to produce sound projects, approaches and solutions.

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