A Day in the Life of a Public Relations Executive

by on 2.23.2011 posted in Company News, Public Relations

I think it’s fitting that I chose a career in public relations within the pet care sector, because, like our four-legged friends, I see the many shades of gray. In the PR industry, there are numerous ways to reach a desired result. It is my responsibility to discover the best possible path for our clients. read more

Apps for One, Apps for All!

by on 2.8.2011 posted in Interactive Marketing, Trends + Surveys

Whether you have an iPad, an iPhone, or any other type of smartphone you’re more than likely aware of applications, better known as “apps” that you can get either for free or for purchase on your device.

With all the different apps available though, which ones should you get? read more