Social media hasn’t changed the status quo, but it has further raised the ceiling

by on 4.27.2011 posted in Company News, Interactive Marketing, Trends + Surveys

I don’t think anyone in marketing would argue the impact that social media has had over the last few years. Even if you haven’t seen its value personally or with one of your clients, you can undoubtedly remember a recent campaign that went gangbusters and was solely driven by social media. read more

The Poetry of Public Relations

by on 4.6.2011 posted in Company News, Public Relations

Whenever I reveal that I attended graduate school for poetry, and for two years in the sleepy Shenandoah Valley scrawled down stanzas at a card table while drinking cheap caffeine and rarely sleeping, all for the sake of the craft, the response is often, “How, after all of that, did you end up in public relations?” read more