Baseball fan or not, you may have recently heard about the controversy between the Anaheim Angels and Albert Pujols.
Here’s the scoop: The Angels marketing department thought it would be a good idea to use the words “El Hombre” to help market the new face of their franchise. read more
Introducing Grant Essig!
Current role at Brighton? Multimedia Director. read more
Pardon the pun, but Brighton Agency has gone to the dogs…literally! We’ve officially teamed up with the Animal Protective Association of Missouri (APA) and award-winning photographer Lynn Terry to create the “Pics of the Litter” campaign. Using professional photography, Pics of the Litter introduces St. Louisans to some of the APA’s longest-residing canine guests in hopes of finding families for Marco and Peanut and Hawkeye and Dotty and Baby Girl and…and, well, you get the picture. read more
Super Bowl Sunday. You could call it an advertiser’s favorite holiday. At Brighton’s weekly Monday morning meeting, what was the number one task on our agenda? Super Bowl Ads! Chrysler’s “It’s Halftime in America” ad with Clint Eastwood provoked the most discussion. Some of us loved it, some were on the fence. We all had different opinions on the creativity and uniqueness of each ad. For this reason, we have pulled together a survey of our (anonymous) thoughts to show you which ads left the biggest impression on Brighton. read more