blog: 
And The Votes Are In!
by Lizzy Martin on 2.7.2012 in Advertising, Trends + Surveys 0
Super Bowl Sunday. You could call it an advertiser’s favorite holiday. At Brighton’s weekly Monday morning meeting, what was the number one task on our agenda? Super Bowl Ads! Chrysler’s “It’s Halftime in America” ad with Clint Eastwood provoked the most discussion. Some of us loved it, some were on the fence. We all had different opinions on the creativity and uniqueness of each ad. For this reason, we have pulled together a survey of our (anonymous) thoughts to show you which ads left the biggest impression on Brighton.
Twenty-one Brighton participants told us which advertisement stood out the most, regardless of whether it was a favorite. “It’s Halftime in America” came in first, while M&M’s “Just My Shell” trailed at number two.
Our second question listed all Super Bowl ads and gave each participant the task of ranking from one to five; one being the best performance, five being the worst. Below we reveal which ads were ranked top five by Brighton Agency!
(1) M&M’s: “Just My Shell”
(2) Doritos: “Man’s Best Friend”
(3) Honda: “Matthew’s Day Off”
(4) Five ads tied in fourth place. We need a tie breaker, people!
- Budweiser: “Eternal Optimism”
- Cars.com: “Neck”
- Fiat: “Seduction”
- Doritos: “Sling Baby”
- Volkswagen: “Dog Strikes Back”
(5) Chrysler: “It’s Halftime in America”
With five ads tying for fourth place, it seems we’re either undecided on the performance of this year’s ads, or so satisfied we just can’t make a decision! Help us out a bit. What are your overall thoughts on the 2012 Super Bowl ads? Were you fulfilled? If your favorite is not listed above, please share!
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