So you want to work at an agency…

by on 5.29.2012 posted in Advertising, Company News

People’s perceptions about agency life generally fall into two main categories. Either they think that agency employees are fun-loving creative types who spend a majority of their time brainstorming and selling ideas to clients over drinks, or they envision a staff operating in an intense environment with tight (sometimes impossible) deadlines that can cause rapid burnout. read more

The Importance of Being on Top

by on 5.22.2012 posted in Company News, Interactive Marketing

As a child of the internet generation, I could probably be granted an honorary PhD in website usage. A good portion of my life has been spent among the thousands of unmemorable websites available in boundless cyberspace. Yet, throughout all of this browsing, I did not contemplate the amount of labor it takes to get those flashy sites up and running. While working in account management, Brighton has exposed me to this process, and it really isn’t as easy as it…“clicks.” read more

Who Says You Can’t Love Your First Job

by on 5.15.2012 posted in Company News

One year ago I was getting ready to graduate college.

One year ago I was interviewing with Brighton.

One year ago I was scared out of my wits that I would be one of the thousands of unemployed newly-graduated twenty-somethings. read more

Brighton receives Best of NAMA award

by on 5.8.2012 posted in Company News

Sponsored by the National Agri-Marketing Association, the Best of NAMA honors excellence in marketing communications. On April 18, Brighton Agency was presented with the Best of NAMA award within the Companion Animal Campaign Element category at the organization’s annual conference and trade show. read more

Should technology adapt to users or vice-versa?

by on 5.1.2012 posted in Company News, Interactive Marketing

Recently I was researching a car stereo technical problem. It’s worth noting that for me, listening to music ranks up there with breathing air, eating food, etc. This is why I originally installed a data gateway that allowed me to use my iPod in a factory car radio that was not iPod friendly. And this is why I was sifting through technical advice on how to fix the gateway when it suddenly stopped working. read more