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Sandy Gets Social: How the World Wide Web has responded to Hurricane Sandy
by Lizzy Martin on 10.30.2012 in Interactive Marketing 0
While following Hurricane Sandy, I’ve kept an eye on all things social surrounding the Superstorm. Below you’ll see some helpful, and some not so helpful, happenings that have received attention in past 24 hours.
Google created a crisis map keeping East Coast residents aware of the power outage information, emergency shelters, storm surge probability, weather radar and more. We’re just hoping the people who need it, actually have internet access!
The Weather Channel is hosting live cable coverage of Superstorm Sandy on its YouTube channel. This is the first time the network has streamed its cable broadcast live on the Internet.
Instagram junkie? You’ll enjoy this one. Instacane.com tells the story of Sandy with instagram pictures. Believe it or not, the website came about last year during Hurricane Irene. It has now been tweaked to pull a feed of photos from Instagram with the hashtag #Sandy.
American Apparel sent out an e-blast offering 20% off everything “in case you’re bored during the storm.” The sale was only available among the East Coast where Sandy was hitting the hardest. This ad sparked major backlash and negative reactions throughout the Twittersphere.
How you can help!
From the American Red Cross to the Humane Society of the U.S., Yahoo! News gives us a full list of organizations bringing disaster relief efforts to those regions affected by Hurricane Sandy. See what you can do to help out.
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