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J.C. Penney, the Comeback Kid?

by on 12.11.2012 posted in Advertising, Brand Development

With it being December and holiday shopping has commenced in full swing, I thought I’d share my thoughts on what’s going on with J.C. Penney, or as they have been rebranded jcp. You see, jcp’s rebrand is my perfect example of marketing gone wrong.  It’s an example of a CMO ignoring the research of what draws in customers in favor of a plan that doesn’t quite fit the brand.  read more

Welcome New Brightonians… Round Two!

by on 12.4.2012 posted in Company News

As you can see, we sure have a lot of new folks around the office. Today we’re extending a warm welcome to Carrie and Allison who are now on the Ag team at Brighton! These blog posts sure help us get to know everyone. Even while interviewing the two women, I couldn’t stop myself from calling Allison, Carrie and Carrie, Allison. Sorry ladies,  I guess the red versus blonde hair wasn’t enough of a difference!  …Read on and get to know the lovely Carrie and Allison. read more