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Yes, it’s true! We’ve moved!

by on 1.29.2013 posted in Company News

Monday, January 28, 2013 marked the official opening of Brighton‘s new office at 7711 Bonhomme. Only a block away from the previous location in Clayton, Mo., the new office features more space, more meeting rooms and much more! read more

Re-marketing. Is it right for your brand?

by on 1.23.2013 posted in Company News, Interactive Marketing

I had a serious Jimmy John’s craving for lunch yesterday. Conveniently, the freaky fast sub shop has a simple online order form which allows me to get it done in 5 minutes, with no misunderstandings over the phone. Just one day later, while searching online and reading news articles, I realize I’m being tracked down by Jimmy John’s with online ads.  The sad thing is it was working. I was definitely the target audience because my mouth was, again, watering for the Turkey Tom sub and salt & vinegar chips. read more

New Year, New People!

by on 1.15.2013 posted in Company News

As we extended a warm welcome to 2013, we also began the new year by welcoming two new employees on our team. We’re happy to introduce Scott Hendry and Michelle Stone. read more

Help I Have the Flu – New App Helps Identify Flu Carriers

by on 1.8.2013 posted in Interactive Marketing

Yes, you read that headline correctly. Help Remedies, an over-the-counter (OTC) healthcare company dedicated to providing consumers with basic medications, and Tool of North American have developed an app for Facebook. Help I Have the Flu analyzes your friends through their keywords, posts and check-ins to determine who could be the flu culprit. Once you have this vital piece of information, you can track them down to let them know the damage they have or might bestowed on you. This app also allows you to message the friend directly and send them your thoughts! (If I find out a friend gave me the flu, my message might not be so “friendly…”) read more

Everything you know about marketing, you learned while watching Sesame Street

by on 1.2.2013 posted in Advertising, Promotions

That segment teaching kids how to recognize the letter “C?”

That’s a commercial.

The voice over that says “Today’s program was brought to you by the letter ‘M’ and the number ‘1?’”

That’s sponsorship. read more