blog:
Colin Pennington
From: St. Louis, MO
Brighton Department: Account Management - Agriculture
Colin works with the Sr. Account Managers on planning and managing the execution of numerous direct marketing and PR tactics for Brighton’s clients in the agriculture industry. He serves as a key contact for the client to manage project goals and expectations.
Fun Fact: "I originally went to school with the intentions of becoming a TV meteorologist."
Brighton Department: Account Management - Agriculture
Colin works with the Sr. Account Managers on planning and managing the execution of numerous direct marketing and PR tactics for Brighton’s clients in the agriculture industry. He serves as a key contact for the client to manage project goals and expectations.
Fun Fact: "I originally went to school with the intentions of becoming a TV meteorologist."
The chicken and the egg of marketing
by Colin Pennington on 3.10.2010 posted in Public Relations
We’ve all heard the cliché “What came first, the chicken or the egg?” Well I’m going to put a little marketing spin on it. What came first, the ad or the PR story? The answers to the question can vary, but no mater what, it has impact on the marketing industry. read more
Critiquing the McGwire Media Blitz
by Colin Pennington on 1.19.2010 posted in Public Relations
I think it’s safe to say that few were shocked when Mark McGwire admitted to using steroids. Regardless of whether you choose to believe him, not to believe him, or simply don’t care, there are some obvious PR moves that worked to his advantage and others that didn’t. read more