Brighton Department: Account Management - Agriculture
Colin works with the Sr. Account Managers on planning and managing the execution of numerous direct marketing and PR tactics for Brighton’s clients in the agriculture industry. He serves as a key contact for the client to manage project goals and expectations.
Fun Fact: "I originally went to school with the intentions of becoming a TV meteorologist."
Just what is #AgDay? The Agriculture Council of America, founders of National Agriculture Day defines it as “a day to recognize and celebrate the abundance provided by agriculture.” Whether we realize it or not, agriculture plays a major role in our everyday lives. How many of the things you enjoy on a daily basis would not exist if it weren’t for agriculture? read more
We’ve all heard the cliché “What came first, the chicken or the egg?” Well I’m going to put a little marketing spin on it. What came first, the ad or the PR story? The answers to the question can vary, but no mater what, it has impact on the marketing industry. read more
I think it’s safe to say that few were shocked when Mark McGwire admitted to using steroids. Regardless of whether you choose to believe him, not to believe him, or simply don’t care, there are some obvious PR moves that worked to his advantage and others that didn’t. read more