Super Bowl Ads of 2013 – Overall, Hit or Miss?

Most people evaluate Super Bowl ads based on whether or not the ad made them laugh. Ad Age claims the intent of the advertiser is to delight you. But at a cost of five or six million dollars, once you add in production costs, these ads should do a little more than delight you. They ought to motivate you to DO something. Of course, the advertiser hopes that for all the money spent, you’ll be motivated to eventually buy the product.

Let’s evaluate the spots based on what you think your cube-mate would do after seeing one of these ads. read more