Brighton Department: Interactive
Heidi manages Brighton's online marketing team which includes Email, PPC, SEO and Social Media services. She helps Brighton's client partners to strategically decide the right mix of online marketing services by providing customized strategies for each unique marketing challenge.
Fun Fact: " I ran a Rent-a-Stork business in high school - I delivered and installed 6 foot tall storks in new parents' yards!"
Within a few hours of turning on my computer each day, I have checked about 100 emails from two accounts, logged into Facebook and Twitter, sifted through a few search results and have read some news articles and blogs. Within seconds I’m making decisions to open/delete, click/not click, share/not share or read/ignore. Sound familiar? read more
In mid-August, Google made a significant update to their search engine results pages (SERPs) when they introduced expanded sitelinks. Previously, sitelinks were a list of popular pages found within that website – a helpful display which allowed the user to get to a particular site destination more quickly.
Sorting through mail at home is not a fun task. The amount of junk always outweighs what I actually want to receive, so I attempt to get through this chore as quickly as possible. Each piece of promotional mail probably receives about two seconds of my attention before landing in the trash, and it’s unlikely that any will make it into the “keep” pile. read more
Email Marketing…I will be the first to admit it may not sound as exciting to talk about as Facebook, Twitter or Foursquare but give me a few minutes and I’ll explain why I think it should be. read more
As the Online Marketing Manager here, I spend my days talking, reading, teaching and applying social media strategies to our client work on a daily basis. This, of course, means I am a huge advocate and believer of this powerful medium. I will say most of the time it does seem to be the answer for the clients we work with in some capacity. Now, of course when I say “answer” I don’t mean a magical solution to all problems where all other marketing campaigns can disappear, but more of an extension that supports various marketing efforts and creates a voice for a brand online.
With some of the fastest growing advertising real estate, the Web has become the new outlet for marketers and advertisers to reach target audiences and drive measurable results. But if you’re not in the business everyday, Internet marketing can be a virtual alphabet soup of acronyms. read more