Brighton Department: Public Relations
Jazzy is the public relations representative for Brighton's pet industry and consumer packaged goods clients. She develops the public relations campaigns, identifies and pitches to the target media outlets and contacts as well as online influencers to secure editorial placement.
Fun Fact: "I once sang the national anthem for the Orlando Magic."
Positive editorial coverage is invaluable, as it’s essentially an unpaid endorsement of your product by a print, television, radio, or online media outlet. One part of a public relations professional’s job is providing information about a client’s products to reporters who might be able to use it to create compelling stories. And it all starts with a pitch.
Whenever I reveal that I attended graduate school for poetry, and for two years in the sleepy Shenandoah Valley scrawled down stanzas at a card table while drinking cheap caffeine and rarely sleeping, all for the sake of the craft, the response is often, “How, after all of that, did you end up in public relations?” read more