blog:
Jerry Gennaria
Jerry Gennaria
From: Born in Pennsylvania, grew up in Kentucky
Brighton Department: Interactive
Jerry currently leads Brighton's interactive team and serves as the agency's senior digital strategist.
Fun Fact: "I collect mid-century modern technology (typewriters, radios, etc) and vintage computers."
Twitter: @gennaria
Brighton Department: Interactive
Jerry currently leads Brighton's interactive team and serves as the agency's senior digital strategist.
Fun Fact: "I collect mid-century modern technology (typewriters, radios, etc) and vintage computers."
Twitter: @gennaria
Back to the Good Ole Days™
by Jerry Gennaria on 5.28.2013 posted in Interactive Marketing
A couple of weeks ago news of Amy’s Baking Company, a Scottsdale, Ariz. restaurant, broke as the owners showed the world what not to do when it comes to social media. read more
Clicks and Conversions: Measuring Success in Search Marketing
by Jerry Gennaria on 8.14.2012 posted in Interactive Marketing
Metrics and return on investment are two of the most common topics of conversation in marketing these days, particularly when discussing online marketing. Because every click can be tracked, we are led to believe that we can analyze and optimize our campaigns into the perfect marketing engine. But like most perpetual motion machines, the reality is much murkier. read more