Brighton Department: Interactive
Jerry currently leads Brighton's interactive team and serves as the agency's senior digital strategist.
Fun Fact: "I collect mid-century modern technology (typewriters, radios, etc) and vintage computers."
Metrics and return on investment are two of the most common topics of conversation in marketing these days, particularly when discussing online marketing. Because every click can be tracked, we are led to believe that we can analyze and optimize our campaigns into the perfect marketing engine. But like most perpetual motion machines, the reality is much murkier. read more