Who clicks on those PPC ads anyway? You do!

As a young professional with the vague title of Online Marketing Coordinator, I’m often asked what I actually do every day at work. We all know nowadays that there are vast online marketing duties within the marketing industry. Having this career requires immense explanation, not only to clarify the type of work we do but also to ensure people recognize the importance of it. read more

And The Votes Are In!

Super Bowl Sunday. You could call it an advertiser’s favorite holiday. At Brighton’s weekly Monday morning meeting, what was the number one task on our agenda? Super Bowl Ads! Chrysler’s “It’s Halftime in America” ad with Clint Eastwood provoked the most discussion. Some of us loved it, some were on the fence. We all had different opinions on the creativity and uniqueness of each ad. For this reason, we have pulled together a survey of our (anonymous) thoughts to show you which ads left the biggest impression on Brighton. read more

I’m Dreaming of a “Techy” Christmas

Being part of the digital marketing industry, the team at Brighton Agency gets excited about the most popular technology gifts each holiday season. There seems to always be one big present on the shelves that makes us a little anxious to be the first one to possess it. One day our children might wonder: what did mom and dad claim as their must-have gift that year I was begging for the Zhu Zhu pets or Tickle Me Elmo? read more

Google+…hidden features and what you might be missing

Each morning I open my email to find numerous new blog posts covering the most up-to-date and sometimes shocking Google+ news. From Google+ hitting its first major bug to the surprising future plans of this social network, the interactive industry seems to be all about this new trend. Be prepared, the uproar is not over yet. The most important question we should be asking is what does Google+ have to offer me? Some of you may just be thinking: I use Facebook and rarely have time to tweet, so why do I need a Google+ account?

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Ovation on the Rise—Hear the Buzz

If you caught our “Motherly or Hungry” post a couple weeks ago, you may have been curious as to what that interesting tool really was and, most of all, where did it come from?

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The Five Most Updated and Engaging Blogs to Follow for the Social Media (Tech) “Geek”

What is the first thing you do in the morning? Shower? Sip your freshly brewed coffee? For some of us “tech geeks” it might be checking personal email and Twitter or reading the newest blogs. I can speak for a number of us when I say we want to be the first to know it all. Knowing who to turn to as the most trusted news source in the tech world is top priority. In today’s workplace, we rarely have time to spend hours reading the news. Whether you are looking for insight into the latest social media metrics or just want to learn about Facebook’s new Share button, you won’t miss anything reading these blogs. read more