Mary Beth Portuese
Brighton Department: Account Management - Growth Markets
Mary Beth develops and manages brand communications for a variety of Brighton's clients including FURminator Pet Products, Monsanto Ag Solutions and Eslevier Health Services.
Fun Fact: " I obsessively watch cooking shows and Sportscenter."
I think we can all agree that creating engaging video content is vital to reaching your current and new customers, and should be incorporated into any brand’s marketing mix. Most people are aware that YouTube is the No. 2 search engine in the world and wins more than 1 billion unique visitors each month. (Source: YouTube). read more
It’s all about timing. The right timing. If there’s one thing I’ve learned over the course of my career—and my life—it’s that the proper timing of anything is crucial. In our business, that can mean anything from knowing the right time to speak in a meeting to knowing the best time to reach out to customers (and the times when silence is a better option). Or realizing that sometimes, the time to “do something” is never. read more
At Brighton, it’s our business to know our clients’ businesses. Having multiple clients in the pet market, we must always have our finger on the pulse of this ever-growing and exciting industry. read more