blog:

Mary Sawyer

Mary Sawyer
From: St. Louis, MO

Brighton Department: Public Relations

Mary is responsible for advising and managing clients in their use of effective PR strategies to achieve their business objectives. Using traditional and new media communications and a wide variety of outreach programs, Mary is able to help companies engage internal and external audiences, enhance their brand identity and public perceptions and navigate sometimes sensitive issues.

Fun Fact: "Grad from University of Missouri School of Journalism and Saint Louis University School of Business."

Summer Reading

by on 7.2.2013 posted in Trends + Surveys

Despite all of the naysayers who believe that Americans spend too much time  playing on computers, it certainly seems to me that a large segment of the population is engaged in reading books, whether they are paper or electronic.

It is summer, and people are buying paperbacks and hard covers, borrowing books from friends or the library and downloading selections. What will they be reading? Probably what friends have suggested to them or what is on various best seller lists. And what drives these lists? To a large degree, book clubs are exhorting great influence about what friends recommend to friends. read more

Brighton Off to Fast Start in 2013

by on 4.30.2013 posted in Company News

It has been a busy winter for Brighton. We have moved to new offices, taken on lots of new projects and hired several new people to fulfill them. read more

So you want to work at an agency…

by on 5.29.2012 posted in Advertising, Company News

People’s perceptions about agency life generally fall into two main categories. Either they think that agency employees are fun-loving creative types who spend a majority of their time brainstorming and selling ideas to clients over drinks, or they envision a staff operating in an intense environment with tight (sometimes impossible) deadlines that can cause rapid burnout. read more

No Need to Panic. … We Have a Plan

by on 5.11.2011 posted in Public Relations, Strategic Planning

Having the ability to think and react quickly when the need arises is good, but any professional PR person can tell you horror stories about executives who mistakenly thought they didn’t need a crisis communications plan. read more

Brighton Owner/President Honored as One of St. Louis’ Most Influential Business Women

by on 6.10.2010 posted in Company News

Brighton Agency has announced Tina VonderHaar, owner and president, has been selected by the St. Louis Business Journal for its prestigious Most Influential Business Women Award. read more