Brighton Department: Public Relations
Mary is responsible for advising and managing clients in their use of effective PR strategies to achieve their business objectives. Using traditional and new media communications and a wide variety of outreach programs, Mary is able to help companies engage internal and external audiences, enhance their brand identity and public perceptions and navigate sometimes sensitive issues.
Fun Fact: "Grad from University of Missouri School of Journalism and Saint Louis University School of Business."
Despite all of the naysayers who believe that Americans spend too much time playing on computers, it certainly seems to me that a large segment of the population is engaged in reading books, whether they are paper or electronic.
It is summer, and people are buying paperbacks and hard covers, borrowing books from friends or the library and downloading selections. What will they be reading? Probably what friends have suggested to them or what is on various best seller lists. And what drives these lists? To a large degree, book clubs are exhorting great influence about what friends recommend to friends. read more
People’s perceptions about agency life generally fall into two main categories. Either they think that agency employees are fun-loving creative types who spend a majority of their time brainstorming and selling ideas to clients over drinks, or they envision a staff operating in an intense environment with tight (sometimes impossible) deadlines that can cause rapid burnout. read more
Having the ability to think and react quickly when the need arises is good, but any professional PR person can tell you horror stories about executives who mistakenly thought they didn’t need a crisis communications plan. read more