blog:

Rob Petrovich

Rob Petrovich

Rob Petrovich
From: Munster, Indiana

Brighton Department: Creative

As the Senior Copywriter at Brighton, Rob has an extreme passion for what he does. While considering himself as an 'idea guy,' Rob continues to use his creative powers for good.

Fun Fact: "I collect old comic books."

Twitter: @robertpetro

Advertising is the art of persuasion. So is getting ultra-talented ad people to work for free.

by on 4.2.2013 posted in Advertising, Creative

ready+willing is currently recruiting team members for six new projects. read more

Everything you know about marketing, you learned while watching Sesame Street

by on 1.2.2013 posted in Advertising, Promotions

That segment teaching kids how to recognize the letter “C?”

That’s a commercial.

The voice over that says “Today’s program was brought to you by the letter ‘M’ and the number ‘1?’”

That’s sponsorship. read more

The Best Quotes About Advertising That Aren’t Really About Advertising

by on 12.13.2011 posted in Advertising, Company News

“Imagination is more important than knowledge.”

Albert Einstein read more

The Importance of Creative Execution

by on 11.22.2011 posted in Company News, Creative

Solid strategy can take a brand only so far. It’s how you execute that strategy that will make the difference in the end. After all, customers don’t see a strategy, per se. They see the results of how a strategy is communicated, whether it’s in the form of an ad, collateral, a commercial, a direct mail piece, or a website. read more