Brighton Department: Creative
As the Senior Copywriter at Brighton, Rob has an extreme passion for what he does. While considering himself as an 'idea guy,' Rob continues to use his creative powers for good.
Fun Fact: "I collect old comic books."
ready+willing is currently recruiting team members for six new projects. read more
That segment teaching kids how to recognize the letter “C?”
That’s a commercial.
The voice over that says “Today’s program was brought to you by the letter ‘M’ and the number ‘1?’”
That’s sponsorship. read more
“Imagination is more important than knowledge.”
–Albert Einstein read more
Solid strategy can take a brand only so far. It’s how you execute that strategy that will make the difference in the end. After all, customers don’t see a strategy, per se. They see the results of how a strategy is communicated, whether it’s in the form of an ad, collateral, a commercial, a direct mail piece, or a website. read more