blog:
Rob Petrovich
Rob Petrovich
From: Munster, Indiana
Brighton Department: Creative
As the Senior Copywriter at Brighton, Rob has an extreme passion for what he does. While considering himself as an 'idea guy,' Rob continues to use his creative powers for good.
Fun Fact: "I collect old comic books."
Twitter: @robertpetro
Brighton Department: Creative
As the Senior Copywriter at Brighton, Rob has an extreme passion for what he does. While considering himself as an 'idea guy,' Rob continues to use his creative powers for good.
Fun Fact: "I collect old comic books."
Twitter: @robertpetro
The Best Quotes About Advertising That Aren’t Really About Advertising
by Rob Petrovich on 12.13.2011 posted in Advertising, Company News
“Imagination is more important than knowledge.”
–Albert Einstein read more
The Importance of Creative Execution
by Rob Petrovich on 11.22.2011 posted in Company News, Creative
Solid strategy can take a brand only so far. It’s how you execute that strategy that will make the difference in the end. After all, customers don’t see a strategy, per se. They see the results of how a strategy is communicated, whether it’s in the form of an ad, collateral, a commercial, a direct mail piece, or a website. read more