Pujols May Be An Angel, But Stan is the Man

Baseball fan or not, you may have recently heard about the controversy between the Anaheim Angels and Albert Pujols.

Here’s the scoop: The Angels marketing department thought it would be a good idea to use the words “El Hombre” to help market the new face of their franchise. read more

Don’t Underestimate the Power of St. Louis

With all of the excitement from the St. Louis Cardinals winning the World Series, and seeing how the city of St. Louis comes together and supports their hometown team, I’ve realized how lucky I am to have moved to this city.

read more

Sports and Social Media—Win, Win!

Let me start off by saying that if you know me, you know that I’m passionate about sports–playing and watching. I’m more likely to cry at a sporting event than at a wedding, unless I find out there’s no open bar at the reception.

read more

Update: Motherly or Hungry … Hungry It Is!

On Friday, you may or may not have seen our blog post on the recent viral video, “Lioness tries to eat baby at the zoo,” where the question to whether or not the lioness was really hungry, or instead motherly was posed. In case you missed the post, you can still view it here. read more

Motherly or Hungry?

We admit it.  Here at Brighton, we find viral videos fascinating – be it the humor, the outrageousness, or just the ways viral videos grow. But this one gave us pause (paws).  There’s some spirited debate in the agency as to whether or not the lioness in the video below is actually hungry, or perhaps displaying her maternal instincts?

We’re deadlocked, so we’re asking your help.  Is the lioness in the video motherly or hungry?

Breaking News – It’s a Social Kind of Thing

Unless you’re either without a TV, the Internet, or you’re living under a rock, you may have heard a few weeks ago that Osama bin Laden was killed. However, did you know that Twitter is where the news first broke? read more

Apps for One, Apps for All!

Whether you have an iPad, an iPhone, or any other type of smartphone you’re more than likely aware of applications, better known as “apps” that you can get either for free or for purchase on your device.

With all the different apps available though, which ones should you get? read more

A Day in the Life of an Online Marketing Specialist

It’s Monday morning. I’m at work and I get to spend my day “playing” online.

As an Online Marketing Specialist with Brighton Agency, I am tasked with managing all of the social media platforms – including Facebook, Twitter and blogs – for our clients. Beyond taking the lead in our clients’ social media presence, I also assist Brighton’s diverse team with online marketing opportunities, such as e-mail marketing, search engine optimization and much more. read more

Paid Search… Here Today, Gone Tomorrow? Not So Fast.

In a recent article by MediaPost Publications, an online publishing resource for advertising media professionals, it was reported that “global online advertising will rise by 12.4%” during 2010.

You may be thinking, OK so online advertising is popular now, but who’s to say if it’ll be around for the long haul? read more

Facebook Changes and What They Mean for You

Whether or not you’re on Facebook, considering opening an account, or totally opposed to the number one social networking site, I’m sure most of you have at least heard about the recent changes the platform has made. And if not, no worries, I’ll fill you in now. read more