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Cotton Has a New Anthem

Heroes. From actual superheroes, to teachers and parents, we all have at least one hero in our life.

As an Account Manager at Brighton, I have the opportunity to work with many heroes within the agriculture industry. While at times overlooked, farmers across the nation are some of the most generous heroes in the country. read more

A Future in Agriculture

For a while, my parents were skeptical of my college major of choice: animal science with a minor in agriculture business. They were worried I wouldn’t find a job in my field, or at all. I was never worried. Maybe it was because I was hardheaded. Maybe it was because I knew my great-grandparents had made a living in the agriculture industry and, if they could do it, why couldn’t I? My father’s grandparents were row crop farmers in Kansas, and my mother’s grandparents were dairy and beef cattle farmers in Missouri. I had always longed to be more involved in agriculture after visiting them and getting a taste of farm life. I respected them; I respected their work ethic, their knowledge of their land and their passion to feed our nation. read more

Advertising is the art of persuasion. So is getting ultra-talented ad people to work for free.

ready+willing is currently recruiting team members for six new projects. read more

Now THAT’s Crazy.

As professionals in the marketing and advertising industry, we sometimes get wedged into jobs that aren’t necessarily our normal, everyday tasks. Would you ever guess, on a Thursday afternoon, that you’d turn the corner at Brighton to find a few of us cutting 5,000 balloon strings? We didn’t either, but we took on the task to get the job done. read more

Super Bowl Ads of 2013 – Overall, Hit or Miss?

Most people evaluate Super Bowl ads based on whether or not the ad made them laugh. Ad Age claims the intent of the advertiser is to delight you. But at a cost of five or six million dollars, once you add in production costs, these ads should do a little more than delight you. They ought to motivate you to DO something. Of course, the advertiser hopes that for all the money spent, you’ll be motivated to eventually buy the product.

Let’s evaluate the spots based on what you think your cube-mate would do after seeing one of these ads. read more

Everything you know about marketing, you learned while watching Sesame Street

That segment teaching kids how to recognize the letter “C?”

That’s a commercial.

The voice over that says “Today’s program was brought to you by the letter ‘M’ and the number ‘1?’”

That’s sponsorship. read more

J.C. Penney, the Comeback Kid?

With it being December and holiday shopping has commenced in full swing, I thought I’d share my thoughts on what’s going on with J.C. Penney, or as they have been rebranded jcp. You see, jcp’s rebrand is my perfect example of marketing gone wrong.  It’s an example of a CMO ignoring the research of what draws in customers in favor of a plan that doesn’t quite fit the brand.  read more

The Do’s and Don’ts of Landing Your First Job…In Advertising

For anyone who read my first blog post, you’d know that my journey at Brighton started as an intern.  Similar to a handful of other Brightonians around the office, I came on board a mere three weeks after walking across a stage in front of my friends and family to receive the thing I’d worked so hard for…an empty degree case! (They don’t tell you until you get there that your actual degree comes in the mail months and months later!) Since writing my first blog post three weeks into my internship, I’ve been hired on as a fulltime Brightonian, an accomplishment I’m still in shock of achieving.  read more

eBay rebrands and says goodbye to history

First things first, the main course, eBay’s new logo: read more

Cereal Marketers Race for Global Bowl Domination

For most people that know me, they know I am an avid cereal eater. At any given time, I have around eight to ten cereal boxes in my pantry. I like to keep a nice selection on hand at any time, because you never know when you will want Fruit Loops or Special K! read more