blog:

Pujols May Be An Angel, But Stan is the Man

Baseball fan or not, you may have recently heard about the controversy between the Anaheim Angels and Albert Pujols.

Here’s the scoop: The Angels marketing department thought it would be a good idea to use the words “El Hombre” to help market the new face of their franchise. read more

And The Votes Are In!

Super Bowl Sunday. You could call it an advertiser’s favorite holiday. At Brighton’s weekly Monday morning meeting, what was the number one task on our agenda? Super Bowl Ads! Chrysler’s “It’s Halftime in America” ad with Clint Eastwood provoked the most discussion. Some of us loved it, some were on the fence. We all had different opinions on the creativity and uniqueness of each ad. For this reason, we have pulled together a survey of our (anonymous) thoughts to show you which ads left the biggest impression on Brighton. read more

Don’t Cut Your Relationships Short

When you spot a trendy hair style, the first question you always want to ask is, “Who cuts your hair?” For years, I firmly held the quirky belief that no one hair stylist could give me the fresh, new look I wanted each time I went in for a trim. I soon developed what I call the “Kimball Hair Theory.” read more

The Best Quotes About Advertising That Aren’t Really About Advertising

“Imagination is more important than knowledge.”

–Albert Einstein read more

Turning Advertising on its Head

I am running two minutes late to a meeting, an art director is drawing animal shapes on my already crowded white board, my lunch just exploded in the microwave, my phone is ringing and I’m in the middle of writing an email that should have gone out yesterday. Welcome to advertising and marketing.

read more

Five well-designed sites

Here’s a quick look at what’s been inspiring me lately. These sites each show a great use of design, style, typography, and technology. Check them out:

read more

A Day in the Life of a Media Specialist

As Brighton’s media specialist, I plan and purchase traditional media and interactive banners. I act as an agent for our clients, dealing with media representatives. I plan out the best course of action, negotiate costs, and look at quantity and scheduling for media purchases. I consistently communicate with our clients, account executives and creative department to recommend media direction and strategy.

read more

Cutting Through The Clutter

Sorting through mail at home is not a fun task. The amount of junk always outweighs what I actually want to receive, so I attempt to get through this chore as quickly as possible. Each piece of promotional mail probably receives about two seconds of my attention before landing in the trash, and it’s unlikely that any will make it into the “keep” pile. read more

Who’s Stalking You Online?

Do you ever feel like you’re being stalked by online retailers? If so, then you’re not paranoid. You probably are being followed, or rather, remarketed to. read more

Preparing for the Senior Boom – Advertising to the 50+ Population

As the last of the baby boomers hit fifty in the next four years, many companies are preparing for a nation of seniors. From pharmaceuticals to travel agencies, an aging population is driving product development in many ways. read more