Cyber Monday has come and gone and my inbox (and wallet) are trying to recover. I have a love/hate relationship with this “holiday.” On one hand, what’s better than an amazing bargain from the comfort of your home? On the other hand, I have to resist temptation from the hundreds of promotional emails with “THE BEST SALE OF THE YEAR” that shout at me from my inbox.
With football season underway, you’re likely to see lots of athletes wearing – and lots of TV commercials advertising – the very popular Under Armour® athletic apparel. But behind the brand is a success story worthy of Canton, Ohio.
When I moved to St. Louis to start my career after college, becoming involved with local organizations and attending networking events was a great way to meet new people –some of which are now good friends.
Throughout the city, there are several organizations and networking events for marketing and advertising professionals.
Whether you’ve recently moved to St. Louis, grew up in the city or have been in the area for several years, the following list of area organizations and networking events aim to help all of the above. read more
Heroes. From actual superheroes, to teachers and parents, we all have at least one hero in our life.
As an Account Manager at Brighton, I have the opportunity to work with many heroes within the agriculture industry. While at times overlooked, farmers across the nation are some of the most generous heroes in the country. read more
For a while, my parents were skeptical of my college major of choice: animal science with a minor in agriculture business. They were worried I wouldn’t find a job in my field, or at all. I was never worried. Maybe it was because I was hardheaded. Maybe it was because I knew my great-grandparents had made a living in the agriculture industry and, if they could do it, why couldn’t I? My father’s grandparents were row crop farmers in Kansas, and my mother’s grandparents were dairy and beef cattle farmers in Missouri. I had always longed to be more involved in agriculture after visiting them and getting a taste of farm life. I respected them; I respected their work ethic, their knowledge of their land and their passion to feed our nation. read more
ready+willing is currently recruiting team members for six new projects. read more
As professionals in the marketing and advertising industry, we sometimes get wedged into jobs that aren’t necessarily our normal, everyday tasks. Would you ever guess, on a Thursday afternoon, that you’d turn the corner at Brighton to find a few of us cutting 5,000 balloon strings? We didn’t either, but we took on the task to get the job done. read more
Most people evaluate Super Bowl ads based on whether or not the ad made them laugh. Ad Age claims the intent of the advertiser is to delight you. But at a cost of five or six million dollars, once you add in production costs, these ads should do a little more than delight you. They ought to motivate you to DO something. Of course, the advertiser hopes that for all the money spent, you’ll be motivated to eventually buy the product.
Let’s evaluate the spots based on what you think your cube-mate would do after seeing one of these ads. read more
That segment teaching kids how to recognize the letter “C?”
That’s a commercial.
The voice over that says “Today’s program was brought to you by the letter ‘M’ and the number ‘1?’”
That’s sponsorship. read more
With it being December and holiday shopping has commenced in full swing, I thought I’d share my thoughts on what’s going on with J.C. Penney, or as they have been rebranded jcp. You see, jcp’s rebrand is my perfect example of marketing gone wrong. It’s an example of a CMO ignoring the research of what draws in customers in favor of a plan that doesn’t quite fit the brand. read more