blog:
Don’t Cut Your Relationships Short
by Megan Kimball on 1.31.2012 posted in Advertising, Company News
When you spot a trendy hair style, the first question you always want to ask is, “Who cuts your hair?” For years, I firmly held the quirky belief that no one hair stylist could give me the fresh, new look I wanted each time I went in for a trim. I soon developed what I call the “Kimball Hair Theory.” read more
The Best Quotes About Advertising That Aren’t Really About Advertising
by Rob Petrovich on 12.13.2011 posted in Advertising, Company News
“Imagination is more important than knowledge.”
–Albert Einstein read more
Turning Advertising on its Head
by Megan Kimball on 11.29.2011 posted in Advertising, Company News
I am running two minutes late to a meeting, an art director is drawing animal shapes on my already crowded white board, my lunch just exploded in the microwave, my phone is ringing and I’m in the middle of writing an email that should have gone out yesterday. Welcome to advertising and marketing.
Five well-designed sites
by Julian Kussman on 8.16.2011 posted in Advertising, Creative, Interactive Marketing
Here’s a quick look at what’s been inspiring me lately. These sites each show a great use of design, style, typography, and technology. Check them out:
A Day in the Life of a Media Specialist
by Leon Halbert on 7.26.2011 posted in Advertising, Company News
As Brighton’s media specialist, I plan and purchase traditional media and interactive banners. I act as an agent for our clients, dealing with media representatives. I plan out the best course of action, negotiate costs, and look at quantity and scheduling for media purchases. I consistently communicate with our clients, account executives and creative department to recommend media direction and strategy.
Cutting Through The Clutter
by Heidi Miget on 3.15.2011 posted in Advertising, Interactive Marketing, Trends + Surveys
Sorting through mail at home is not a fun task. The amount of junk always outweighs what I actually want to receive, so I attempt to get through this chore as quickly as possible. Each piece of promotional mail probably receives about two seconds of my attention before landing in the trash, and it’s unlikely that any will make it into the “keep” pile. read more
Who’s Stalking You Online?
by Courtney Bogolin on 10.28.2010 posted in Advertising, Interactive Marketing
Do you ever feel like you’re being stalked by online retailers? If so, then you’re not paranoid. You probably are being followed, or rather, remarketed to. read more
Preparing for the Senior Boom – Advertising to the 50+ Population
by Amanda Hassler on 10.19.2010 posted in Advertising, Interactive Marketing
As the last of the baby boomers hit fifty in the next four years, many companies are preparing for a nation of seniors. From pharmaceuticals to travel agencies, an aging population is driving product development in many ways. read more
With DVR use increasing, is anyone watching real-time TV?
by Leon Halbert on 8.10.2010 posted in Advertising, Trends + Surveys
A recent article by MediaDailyNews from MediaPost says that DVR use grew 90% from 2007 to 2009 with 37% penetration in Nielsen’s national people markets. Time spent viewing timeshifted TV grew 14.7% from 2009 to 2010. read more
From reporter to agency strategist, maintaining industry contacts provides edge
by Scott McClure on 4.15.2010 posted in Advertising, Brand Development, Interactive Marketing
Back in the day, as a young cub reporter for a daily newspaper, one of the first lessons I learned was the value of having reliable contacts. I’d spend at least some time each day talking with the mayor’s secretary, the deputies at the jail, the police dispatchers. It was usually just friendly conversations about the job, family, politics and the like, but establishing that bond and trust led to more than one call about breaking news, an important arrest, or a development that gave me an edge over competing media. My sources knew and understood my motives, and also knew that the information they shared would be treated confidentially and professionally. read more

