blog:

Don’t Cut Your Relationships Short

When you spot a trendy hair style, the first question you always want to ask is, “Who cuts your hair?” For years, I firmly held the quirky belief that no one hair stylist could give me the fresh, new look I wanted each time I went in for a trim. I soon developed what I call the “Kimball Hair Theory.” read more

The Best Quotes About Advertising That Aren’t Really About Advertising

“Imagination is more important than knowledge.”

–Albert Einstein read more

Turning Advertising on its Head

I am running two minutes late to a meeting, an art director is drawing animal shapes on my already crowded white board, my lunch just exploded in the microwave, my phone is ringing and I’m in the middle of writing an email that should have gone out yesterday. Welcome to advertising and marketing.

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Five well-designed sites

Here’s a quick look at what’s been inspiring me lately. These sites each show a great use of design, style, typography, and technology. Check them out:

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A Day in the Life of a Media Specialist

As Brighton’s media specialist, I plan and purchase traditional media and interactive banners. I act as an agent for our clients, dealing with media representatives. I plan out the best course of action, negotiate costs, and look at quantity and scheduling for media purchases. I consistently communicate with our clients, account executives and creative department to recommend media direction and strategy.

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Cutting Through The Clutter

Sorting through mail at home is not a fun task. The amount of junk always outweighs what I actually want to receive, so I attempt to get through this chore as quickly as possible. Each piece of promotional mail probably receives about two seconds of my attention before landing in the trash, and it’s unlikely that any will make it into the “keep” pile. read more

Who’s Stalking You Online?

Do you ever feel like you’re being stalked by online retailers? If so, then you’re not paranoid. You probably are being followed, or rather, remarketed to. read more

Preparing for the Senior Boom – Advertising to the 50+ Population

As the last of the baby boomers hit fifty in the next four years, many companies are preparing for a nation of seniors. From pharmaceuticals to travel agencies, an aging population is driving product development in many ways. read more

With DVR use increasing, is anyone watching real-time TV?

A recent article by MediaDailyNews from MediaPost says that DVR use grew 90% from 2007 to 2009 with 37% penetration in Nielsen’s national people markets. Time spent viewing timeshifted TV grew 14.7% from 2009 to 2010. read more

From reporter to agency strategist, maintaining industry contacts provides edge

Back in the day, as a young cub reporter for a daily newspaper, one of the first lessons I learned was the value of having reliable contacts. I’d spend at least some time each day talking with the mayor’s secretary, the deputies at the jail, the police dispatchers. It was usually just friendly conversations about the job, family, politics and the like, but establishing that bond and trust led to more than one call about breaking news, an important arrest, or a development that gave me an edge over competing media. My sources knew and understood my motives, and also knew that the information they shared would be treated confidentially and professionally. read more