blog:

With DVR use increasing, is anyone watching real-time TV?

A recent article by MediaDailyNews from MediaPost says that DVR use grew 90% from 2007 to 2009 with 37% penetration in Nielsen’s national people markets. Time spent viewing timeshifted TV grew 14.7% from 2009 to 2010. read more

From reporter to agency strategist, maintaining industry contacts provides edge

Back in the day, as a young cub reporter for a daily newspaper, one of the first lessons I learned was the value of having reliable contacts. I’d spend at least some time each day talking with the mayor’s secretary, the deputies at the jail, the police dispatchers. It was usually just friendly conversations about the job, family, politics and the like, but establishing that bond and trust led to more than one call about breaking news, an important arrest, or a development that gave me an edge over competing media. My sources knew and understood my motives, and also knew that the information they shared would be treated confidentially and professionally. read more

We are strong. We are invincible. We are Brighton.

It’s been a good month for Brightonian women.

Our agency was recently certified as an official Women-owned Business Enterprise by the State of Missouri’s Office of Supplier and Workforce Diversity. As a bona fide WBE, Brighton is eligible for benefits such as supportive services, technical and non-technical assistance, and the opportunity to better access state-aid contracting programs. read more

Boy, I guess we needed a break?

Whether it is the lack of quality programming lately or our need to escape the reality of the current state of the economy, politics, wars or devastating earthquakes, record viewing levels have been set for the Super Bowl and the Olympics this year.

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Cellular Advertising Gets Serious in 2010

Let me begin by introducing myself, seeing as I am a relatively new addition to the Brighton team here. My name is Caroline, I’m a senior at Saint Louis University studying Marketing and Communications, and I have just recently begun my work as Brighton’s new Online Marketing intern.  (Mouthful, I know…)

So at this point you are probably wondering, “What does a not-yet-graduated, twenty-something-year-old intern have to share with me that might be worth half my time?”  Well, I’m not guaranteeing anything, but I thought you might enjoy a little insight into an area which my generation does seem to have a bit of expertise in—a social phenomenon we like to call the cell phone.

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