blog:

Who Says You Can’t Love Your First Job

One year ago I was getting ready to graduate college.

One year ago I was interviewing with Brighton.

One year ago I was scared out of my wits that I would be one of the thousands of unemployed newly-graduated twenty-somethings. read more

Brighton receives Best of NAMA award

Sponsored by the National Agri-Marketing Association, the Best of NAMA honors excellence in marketing communications. On April 18, Brighton Agency was presented with the Best of NAMA award within the Companion Animal Campaign Element category at the organization’s annual conference and trade show. read more

Should technology adapt to users or vice-versa?

Recently I was researching a car stereo technical problem. It’s worth noting that for me, listening to music ranks up there with breathing air, eating food, etc. This is why I originally installed a data gateway that allowed me to use my iPod in a factory car radio that was not iPod friendly. And this is why I was sifting through technical advice on how to fix the gateway when it suddenly stopped working. read more

Brighton’s New Addition to the Pet Care Team

This week we introduce you to the newest member of the Pet Care team at Brighton, Brian Hopson! Read on to learn more about Brian and his role at the agency. read more

Timing is everything

It’s all about timing. The right timing. If there’s one thing I’ve learned over the course of my career—and my life—it’s that the proper timing of anything is crucial. In our business, that can mean anything from knowing the right time to speak in a meeting to knowing the best time to reach out to customers (and the times when silence is a better option). Or realizing that sometimes, the time to “do something” is never. read more

Did We Mention Brighton Is Growing? Like a Weed!

To assist with our growing client needs within our creative department, Brighton welcomes Kris Ahlemeyer and Lisa Wentzel, who will focus on our agriculture business. read more

Who clicks on those PPC ads anyway? You do!

As a young professional with the vague title of Online Marketing Coordinator, I’m often asked what I actually do every day at work. We all know nowadays that there are vast online marketing duties within the marketing industry. Having this career requires immense explanation, not only to clarify the type of work we do but also to ensure people recognize the importance of it. read more

Brighton’s Growing! Right Before Your Eyes

Our Ag team is growing! Brighton has welcomed a number of new members to our agricultural team to assist with our expanding work load. We are thrilled to introduce you to these new team members whose wide variety of skills both inside and outside of the workplace include everything from rock climbing to house restoration. Here at Brighton, we like to keep busy! read more

Testing: Are You Paying Attention?

Within a few hours of turning on my computer each day, I have checked about 100 emails from two accounts, logged into Facebook and Twitter, sifted through a few search results and have read some news articles and blogs. Within seconds I’m making decisions to open/delete, click/not click, share/not share or read/ignore. Sound familiar? read more

The New Girl (Not Starring Zooey Deschanel)

One Thursday afternoon, I accidentally dialed the wrong number at work. This may not seem like cause for commotion, but let me explain: The number happened to be one that calls every phone in the entire agency over an office-wide intercom system. After a few seconds of listening to my confused laughter echo throughout the tenth floor, I finally managed to hang up. read more