blog:

Don’t Cut Your Relationships Short

When you spot a trendy hair style, the first question you always want to ask is, “Who cuts your hair?” For years, I firmly held the quirky belief that no one hair stylist could give me the fresh, new look I wanted each time I went in for a trim. I soon developed what I call the “Kimball Hair Theory.” read more

Five Excellent Reasons Why Email Marketing Works

In case you didn’t know, email marketing is kind of our thing at Brighton (well, one of our things). We have an awesome interactive department filled with brilliant minds who implement tailored email marketing strategies and messages. read more

“Love What You Do, Do What You Love”

The title of this post is a quotation that appeared on the page of my “inspirational” daily calendar a few days ago. Interesting! How many people can actually say this is the case in their own lives? I can. Honestly…I can. I consider myself very lucky. The question is, can you? read more

Brighton Introduces New Hires

Among the holiday season, Brighton has welcomed new members to the team! Below we introduce you to Troy Jones, Andi Garavaglia, Robb Blackwell and Melanie Moriarty, who now work in a variety of our departments. read more

Brighton Colors My Life

’Tis the Season. As I peered out my car windows, I saw shops adorned in red and green, lampposts draped with gleaming lights and a landscape I wish was blanketed in white. These hues served as reminders that I was behind on my Christmas shopping, that eggnog should be added to the grocery list and that radio stations had most likely devoted air time to nothing but carols. Theoretically, color is nothing more than my brain’s delineation of various light wavelengths; realistically, though, its interpretation extends far beyond the occipital lobe’s borders. Color has the power to define a season, to influence decisions and even to alter mood; to color a picture is to assign its personality. read more

My Internship Journey: From Inception to Here and Now

My job search began during my senior year of college, and, as I’m sure you already know, it’s tough out there. While searching through marketing agencies in the St. Louis area I came across Brighton’s website and noticed they had Ag-related clients. I submitted my resume, and the team was interested in my Ag background.  So for all you recent and near-term graduates, remember that your interests and specializations can be highly beneficial to an agency or company. Mine helped me get my foot in the door. read more

Community Building from the Ground Up

Have you ever given to a charity and wondered where each of your dollars was spent, or even where just some of it was spent? Giving back can give you a great feeling but it can be diminished when you can’t see the impact of your gift. However, there is something you can give that is immediately rewarding–your time. read more

I’m Dreaming of a “Techy” Christmas

Being part of the digital marketing industry, the team at Brighton Agency gets excited about the most popular technology gifts each holiday season. There seems to always be one big present on the shelves that makes us a little anxious to be the first one to possess it. One day our children might wonder: what did mom and dad claim as their must-have gift that year I was begging for the Zhu Zhu pets or Tickle Me Elmo? read more

The Best Quotes About Advertising That Aren’t Really About Advertising

“Imagination is more important than knowledge.”

–Albert Einstein read more

Don’t Underestimate the Power of St. Louis

With all of the excitement from the St. Louis Cardinals winning the World Series, and seeing how the city of St. Louis comes together and supports their hometown team, I’ve realized how lucky I am to have moved to this city.

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