I think this was the year that Super Bowl ads jumped the shark. We finally saw spots that just didn’t live up to the hype. Yes, there were good ones, a few very good ones and a lot of wastes of $4 million. Because most of these spots either didn’t understand what a platform of 100 million viewers could do for them, or were no better than any ordinary spot tucked into an episode of NCIS. If I’m right, we can use the commercial breaks next year to use the bathroom or get more food instead of missing the game for fear of missing a great spot.
It’s said that people spend approximately 30 percent of their lives at work. That is a lot of time away spent from family and home. Luckily, many workplaces today don’t resemble the bland work environments of yesterday—particularly not Brighton. When we moved into our new space in January, we were greeted with bare walls ready to be personalized with homages to the industries we serve, photos of family and friends and interests we hold close to our hearts.
This Thursday, July 11, Coolfire Media will host a derby race that has agencies around the city revving their engines—ourselves at Brighton included. The WHITTLEMANIA 6th Annual CFM Pinewood Derby mimics traditional Boy Scout pinewood derby races, with both a Racing category and Show Car category. Brighton’s very own Patrick Shannon has undertaken the latter. read more
ready+willing is currently recruiting team members for six new projects. read more
I’m sitting here trying to think of how to tell you what I feel about Brighton and my time here so far. All I can think of is, “Brighton is awesome.” Not the most eloquent statement, but a truthful one. read more
Solid strategy can take a brand only so far. It’s how you execute that strategy that will make the difference in the end. After all, customers don’t see a strategy, per se. They see the results of how a strategy is communicated, whether it’s in the form of an ad, collateral, a commercial, a direct mail piece, or a website. read more
Every day it’s something different, and it seems like every week I’m learning something new.
As a Junior Art Director, it is my job, along with our wide-ranging creative team, to concept and design advertisements, banners and other promotional materials for our clients. Every new project begins with a creative strategy session to ensure our design objectives align with the client’s needs and goals. As a visual thinker, I typically turn to pen and paper for my initial concepting. Once I have a strategically sound plan, I begin the project design. read more