blog:

Advertising is the art of persuasion. So is getting ultra-talented ad people to work for free.

ready+willing is currently recruiting team members for six new projects. read more

eBay rebrands and says goodbye to history

First things first, the main course, eBay’s new logo: read more

Brighton: One of the most pleasant well-oiled machines on earth

I’m sitting here trying to think of how to tell you what I feel about Brighton and my time here so far. All I can think of is, “Brighton is awesome.” Not the most eloquent statement, but a truthful one. read more

The Importance of Creative Execution

Solid strategy can take a brand only so far. It’s how you execute that strategy that will make the difference in the end. After all, customers don’t see a strategy, per se. They see the results of how a strategy is communicated, whether it’s in the form of an ad, collateral, a commercial, a direct mail piece, or a website. read more

Five well-designed sites

Here’s a quick look at what’s been inspiring me lately. These sites each show a great use of design, style, typography, and technology. Check them out:

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A Day in the Life of a Junior Art Director

Every day it’s something different, and it seems like every week I’m learning something new.

As a Junior Art Director, it is my job, along with our wide-ranging creative team, to concept and design advertisements, banners and other promotional materials for our clients. Every new project begins with a creative strategy session to ensure our design objectives align with the client’s needs and goals. As a visual thinker, I typically turn to pen and paper for my initial concepting. Once I have a strategically sound plan, I begin the project design. read more

A Day in the Life of a Copywriter

What makes people tick? What motivates them and what gets them excited?

When working as a copywriter, it’s necessary to answer these questions. A talented copywriting professional immerses himself or herself in pop culture, possesses a definitive grasp of the English language and keeps up-to-date with the written and spoken word. read more

Type as Design

I can’t help but notice the growing trend of advertisers truly pushing type in bold and creative ways … merging type and design as one … pushing creativity to a new level.  It is also fun to see advertisers merge products/services with the message all in one cohesive image, allowing for a much bolder and effective brand message. Advertisers no longer have to write a story to convey a message; a picture, as the adage goes, is worth 1000 words. read more

10 Sites for Web Design Ideas and Inspiration

No matter how many sites you have or haven’t designed, it’s never too late to learn something new. Almost every day it seems as though at least one person I follow on Twitter posts a topic that I wouldn’t mind learning more about. Coincidentally, 10 minutes later, it’s even something I think of while designing. From front-end development best practices to upcoming and more progressive trends, there aren’t enough hours in the day to parse through all the relevant and useful sites available. Below you’ll find a list of 10 sites that I check on a regular basis for new articles and ideas. I either follow them on Twitter, track their RSS, or, in most cases, both. read more