ready+willing is currently recruiting team members for six new projects. read more
I’m sitting here trying to think of how to tell you what I feel about Brighton and my time here so far. All I can think of is, “Brighton is awesome.” Not the most eloquent statement, but a truthful one. read more
Solid strategy can take a brand only so far. It’s how you execute that strategy that will make the difference in the end. After all, customers don’t see a strategy, per se. They see the results of how a strategy is communicated, whether it’s in the form of an ad, collateral, a commercial, a direct mail piece, or a website. read more
Every day it’s something different, and it seems like every week I’m learning something new.
As a Junior Art Director, it is my job, along with our wide-ranging creative team, to concept and design advertisements, banners and other promotional materials for our clients. Every new project begins with a creative strategy session to ensure our design objectives align with the client’s needs and goals. As a visual thinker, I typically turn to pen and paper for my initial concepting. Once I have a strategically sound plan, I begin the project design. read more
What makes people tick? What motivates them and what gets them excited?
When working as a copywriter, it’s necessary to answer these questions. A talented copywriting professional immerses himself or herself in pop culture, possesses a definitive grasp of the English language and keeps up-to-date with the written and spoken word. read more
I can’t help but notice the growing trend of advertisers truly pushing type in bold and creative ways … merging type and design as one … pushing creativity to a new level. It is also fun to see advertisers merge products/services with the message all in one cohesive image, allowing for a much bolder and effective brand message. Advertisers no longer have to write a story to convey a message; a picture, as the adage goes, is worth 1000 words. read more
No matter how many sites you have or haven’t designed, it’s never too late to learn something new. Almost every day it seems as though at least one person I follow on Twitter posts a topic that I wouldn’t mind learning more about. Coincidentally, 10 minutes later, it’s even something I think of while designing. From front-end development best practices to upcoming and more progressive trends, there aren’t enough hours in the day to parse through all the relevant and useful sites available. Below you’ll find a list of 10 sites that I check on a regular basis for new articles and ideas. I either follow them on Twitter, track their RSS, or, in most cases, both. read more