blog:

Five Excellent Reasons Why Email Marketing Works

In case you didn’t know, email marketing is kind of our thing at Brighton (well, one of our things). We have an awesome interactive department filled with brilliant minds who implement tailored email marketing strategies and messages. read more

I’m Dreaming of a “Techy” Christmas

Being part of the digital marketing industry, the team at Brighton Agency gets excited about the most popular technology gifts each holiday season. There seems to always be one big present on the shelves that makes us a little anxious to be the first one to possess it. One day our children might wonder: what did mom and dad claim as their must-have gift that year I was begging for the Zhu Zhu pets or Tickle Me Elmo? read more

Why Won’t Twitter Go Away?

Why won’t Twitter go away? I have a username, I follow 22 people, and 18 people follow me. I’m not sure who the four holdouts are, but if I actually spent the time to cross-reference and figure it out I would probably unfollow them, and de-friend them on Facebook.  read more

Multi-channel Marketing Saves The Day

I recently received an email notification indicating that I’d made a purchase at Athleta.com. First item purchased: a sporty shirred swim skirt, size XL. Wait!  read more

Sports and Social Media—Win, Win!

Let me start off by saying that if you know me, you know that I’m passionate about sports–playing and watching. I’m more likely to cry at a sporting event than at a wedding, unless I find out there’s no open bar at the reception.

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Google’s Expanded Sitelinks: Good or Bad Update?

In mid-August, Google made a significant update to their search engine results pages (SERPs) when they introduced expanded sitelinks. Previously, sitelinks were a list of popular pages found within that website – a helpful display which allowed the user to get to a particular site destination more quickly.

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Working Together – How Email Marketing Goes Hand-in-Hand with SEM and SEO

There are so many marketing channels where consumers and information seekers can be reached. Knowing and understanding how all the various marketing channels can work together to optimize your marketing efforts is key to success! Research continues to prove that email marketing can help increase search engine marketing (SEM) efforts. If either email marketing, SEM or both are a part of your marketing strategy, consider incorporating these strategies into your next campaigns.

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Five well-designed sites

Here’s a quick look at what’s been inspiring me lately. These sites each show a great use of design, style, typography, and technology. Check them out:

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Google+…hidden features and what you might be missing

Each morning I open my email to find numerous new blog posts covering the most up-to-date and sometimes shocking Google+ news. From Google+ hitting its first major bug to the surprising future plans of this social network, the interactive industry seems to be all about this new trend. Be prepared, the uproar is not over yet. The most important question we should be asking is what does Google+ have to offer me? Some of you may just be thinking: I use Facebook and rarely have time to tweet, so why do I need a Google+ account?

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Ovation on the Rise—Hear the Buzz

If you caught our “Motherly or Hungry” post a couple weeks ago, you may have been curious as to what that interesting tool really was and, most of all, where did it come from?

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