blog:

Five well-designed sites

by on 8.16.2011 posted in Advertising, Creative, Interactive Marketing

Here’s a quick look at what’s been inspiring me lately. These sites each show a great use of design, style, typography, and technology. Check them out:

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Google+…hidden features and what you might be missing

by on 7.19.2011 posted in Company News, Interactive Marketing

Each morning I open my email to find numerous new blog posts covering the most up-to-date and sometimes shocking Google+ news. From Google+ hitting its first major bug to the surprising future plans of this social network, the interactive industry seems to be all about this new trend. Be prepared, the uproar is not over yet. The most important question we should be asking is what does Google+ have to offer me? Some of you may just be thinking: I use Facebook and rarely have time to tweet, so why do I need a Google+ account?

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Ovation on the Rise—Hear the Buzz

by on 7.15.2011 posted in Company News, Interactive Marketing

If you caught our “Motherly or Hungry” post a couple weeks ago, you may have been curious as to what that interesting tool really was and, most of all, where did it come from?

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A Day in the Life of a Web Designer

by on 7.12.2011 posted in Company News, Interactive Marketing

Clients come to us for a variety of reasons. Sometimes it’s because of a goal they want to reach, other times it’s for a change of direction. No matter the case, we tend to approach projects the same way: we view them as problems that need solving.

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The Rules of Engagement

by on 6.28.2011 posted in Brand Development, Interactive Marketing

While it’s important to note the number of new Facebook fans a company’s Fan Page garners each week, this metric is not the most important indicator of social media success. Instead of focusing on increasing fan volume, companies should work towards fostering fan engagement.

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The Five Most Updated and Engaging Blogs to Follow for the Social Media (Tech) “Geek”

by on 6.14.2011 posted in Interactive Marketing, Trends + Surveys

What is the first thing you do in the morning? Shower? Sip your freshly brewed coffee? For some of us “tech geeks” it might be checking personal email and Twitter or reading the newest blogs. I can speak for a number of us when I say we want to be the first to know it all. Knowing who to turn to as the most trusted news source in the tech world is top priority. In today’s workplace, we rarely have time to spend hours reading the news. Whether you are looking for insight into the latest social media metrics or just want to learn about Facebook’s new Share button, you won’t miss anything reading these blogs. read more

Breaking News – It’s a Social Kind of Thing

by on 6.8.2011 posted in Interactive Marketing, Trends + Surveys

Unless you’re either without a TV, the Internet, or you’re living under a rock, you may have heard a few weeks ago that Osama bin Laden was killed. However, did you know that Twitter is where the news first broke? read more

Social media hasn’t changed the status quo, but it has further raised the ceiling

by on 4.27.2011 posted in Company News, Interactive Marketing, Trends + Surveys

I don’t think anyone in marketing would argue the impact that social media has had over the last few years. Even if you haven’t seen its value personally or with one of your clients, you can undoubtedly remember a recent campaign that went gangbusters and was solely driven by social media. read more

Cutting Through The Clutter

by on 3.15.2011 posted in Advertising, Interactive Marketing, Trends + Surveys

Sorting through mail at home is not a fun task. The amount of junk always outweighs what I actually want to receive, so I attempt to get through this chore as quickly as possible. Each piece of promotional mail probably receives about two seconds of my attention before landing in the trash, and it’s unlikely that any will make it into the “keep” pile. read more

Apps for One, Apps for All!

by on 2.8.2011 posted in Interactive Marketing, Trends + Surveys

Whether you have an iPad, an iPhone, or any other type of smartphone you’re more than likely aware of applications, better known as “apps” that you can get either for free or for purchase on your device.

With all the different apps available though, which ones should you get? read more