Over the past few years, my brethren in the advertising and marketing world have embraced the term “Social Media.” When you break it down, it’s not a bad name; “Social” is about people talking to each other and “Media” is a 70-year-old term that has evolved to describe different forms of advertising. So, Social Media is an endeavor that seeks to encourage people to talk to each other about brands as a method of advertising. read more
Email Marketing…I will be the first to admit it may not sound as exciting to talk about as Facebook, Twitter or Foursquare but give me a few minutes and I’ll explain why I think it should be. read more
An internship is an excellent opportunity to gain knowledge about marketing best practices, to put your talents to work in the real world, and to prepare for performing in a professional environment. As you navigate new deadlines and expectations, it is important not to get overwhelmed. Consider these tips to help you make the most of your internship experience. read more
Whether or not you’re on Facebook, considering opening an account, or totally opposed to the number one social networking site, I’m sure most of you have at least heard about the recent changes the platform has made. And if not, no worries, I’ll fill you in now. read more
Just as important as landing the internship is making the most of it. Before your first day, it’s a good idea to touch base with your recruiter or hiring manager to find out more information about what is expected. E-mail usually works best and allows the contact to follow up with direct answers at his or her convenience. read more
As the Online Marketing Manager here, I spend my days talking, reading, teaching and applying social media strategies to our client work on a daily basis. This, of course, means I am a huge advocate and believer of this powerful medium. I will say most of the time it does seem to be the answer for the clients we work with in some capacity. Now, of course when I say “answer” I don’t mean a magical solution to all problems where all other marketing campaigns can disappear, but more of an extension that supports various marketing efforts and creates a voice for a brand online.