blog:

Calling All Brightonian Pets

Pardon the pun, but Brighton Agency has gone to the dogs…literally! We’ve officially teamed up with the Animal Protective Association of Missouri (APA) and award-winning photographer Lynn Terry to create the “Pics of the Litter” campaign. Using professional photography, Pics of the Litter introduces St. Louisans to some of the APA’s longest-residing canine guests in hopes of finding families for Marco and Peanut and Hawkeye and Dotty and Baby Girl and…and, well, you get the picture. read more

Brighton Introduces New Hires

Among the holiday season, Brighton has welcomed new members to the team! Below we introduce you to Troy Jones, Andi Garavaglia, Robb Blackwell and Melanie Moriarty, who now work in a variety of our departments. read more

Digital Natives, Digital Immigrants: Where do you stand?

As both a full-time Brightonian and graduate student at St. Louis University, I am constantly finding parallels between my workplace and academic life. My Contemporary Issues in Media class recently reviewed the essay “Digital Natives, Digital Immigrants” by Marc Prensky, which sparked my interest and made me contemplate the ways I interact as a digitally savvy twentysomething. read more

The Bad Pitch Breakdown

Positive editorial coverage is invaluable, as it’s essentially an unpaid endorsement of your product by a print, television, radio, or online media outlet. One part of a public relations professional’s job is providing information about a client’s products to reporters who might be able to use it to create compelling stories. And it all starts with a pitch.

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The Role of Customer Service in Business

The art of being nice and doing the right thing is often lost in the hustle and bustle world in which we live. It is often easier and less complicated to simply do only what it takes to move through our to-do lists without taking the time to do the right thing.

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Brighton Introduces New Hires in Agricultural

Within our agricultural group, Brighton has announced the hiring of Christine Hart-Nieland as an account manager, Kyel Richard as part of the public relations team and Jen Mayfield as an account coordinator.  As you can see, Brighton loves new additions to the agency, below we introduce to you the new Ag team hires!

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Brighton Introduces New Hires in Pet Care

As a result of our expanding client roles, Brighton has hired more than a dozen people in the past six months with an emphasis on our agricultural and pet care teams. We are excited to introduce you to some of our newest Brightonians in the pet care group, Emily Stolte and Heather Bowman!

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No Need to Panic. … We Have a Plan

Having the ability to think and react quickly when the need arises is good, but any professional PR person can tell you horror stories about executives who mistakenly thought they didn’t need a crisis communications plan. read more

The Poetry of Public Relations

Whenever I reveal that I attended graduate school for poetry, and for two years in the sleepy Shenandoah Valley scrawled down stanzas at a card table while drinking cheap caffeine and rarely sleeping, all for the sake of the craft, the response is often, “How, after all of that, did you end up in public relations?” read more

A Day in the Life of a Public Relations Executive

I think it’s fitting that I chose a career in public relations within the pet care sector, because, like our four-legged friends, I see the many shades of gray. In the PR industry, there are numerous ways to reach a desired result. It is my responsibility to discover the best possible path for our clients. read more