This is all still so new to me; the big city thing, that is. I grew up on a family farm about an hour northwest of St. Louis. In fact, prior to attending college at Mizzou, I rarely left the farm or my hometown of Silex, which has less than 200 people. I am fortunate I have a job in the city that allows me to work closely with farmers every day. But before I am a public relations professional, I’ll always be a farmer. read more
I have a confession to make. I love being on TV. I think it is great when friends call to tell me they saw me on the local news promoting an upcoming event or providing an interview for a special interest story. And if I’m being honest, it sort of bums me out when I go to the grocery store and no one recognizes me. (That has actually never happened, but it would be so cool if it did!) read more
Our Ag team is growing! Brighton has welcomed a number of new members to our agricultural team to assist with our expanding work load. We are thrilled to introduce you to these new team members whose wide variety of skills both inside and outside of the workplace include everything from rock climbing to house restoration. Here at Brighton, we like to keep busy! read more
We love sharing about new Brightonians! On opposite sides of our building, Jerry is the newest Interactive Director, while Kate was brought on as an Assistant Account Executive. Get to know these two! read more
Pardon the pun, but Brighton Agency has gone to the dogs…literally! We’ve officially teamed up with the Animal Protective Association of Missouri (APA) and award-winning photographer Lynn Terry to create the “Pics of the Litter” campaign. Using professional photography, Pics of the Litter introduces St. Louisans to some of the APA’s longest-residing canine guests in hopes of finding families for Marco and Peanut and Hawkeye and Dotty and Baby Girl and…and, well, you get the picture. read more
Among the holiday season, Brighton has welcomed new members to the team! Below we introduce you to Troy Jones, Andi Garavaglia, Robb Blackwell and Melanie Moriarty, who now work in a variety of our departments. read more
As both a full-time Brightonian and graduate student at St. Louis University, I am constantly finding parallels between my workplace and academic life. My Contemporary Issues in Media class recently reviewed the essay “Digital Natives, Digital Immigrants” by Marc Prensky, which sparked my interest and made me contemplate the ways I interact as a digitally savvy twentysomething. read more
Positive editorial coverage is invaluable, as it’s essentially an unpaid endorsement of your product by a print, television, radio, or online media outlet. One part of a public relations professional’s job is providing information about a client’s products to reporters who might be able to use it to create compelling stories. And it all starts with a pitch.