blog:

Brighton Introduces New Hires in Pet Care

As a result of our expanding client roles, Brighton has hired more than a dozen people in the past six months with an emphasis on our agricultural and pet care teams. We are excited to introduce you to some of our newest Brightonians in the pet care group, Emily Stolte and Heather Bowman!

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No Need to Panic. … We Have a Plan

Having the ability to think and react quickly when the need arises is good, but any professional PR person can tell you horror stories about executives who mistakenly thought they didn’t need a crisis communications plan. read more

The Poetry of Public Relations

Whenever I reveal that I attended graduate school for poetry, and for two years in the sleepy Shenandoah Valley scrawled down stanzas at a card table while drinking cheap caffeine and rarely sleeping, all for the sake of the craft, the response is often, “How, after all of that, did you end up in public relations?” read more

A Day in the Life of a Public Relations Executive

I think it’s fitting that I chose a career in public relations within the pet care sector, because, like our four-legged friends, I see the many shades of gray. In the PR industry, there are numerous ways to reach a desired result. It is my responsibility to discover the best possible path for our clients. read more

It’s just a matter of perspective

I remember a sweltering summer day in Mississippi, when the merciless tag team of heat and humidity made playing in an agricultural client’s golf tournament a torturous effort. read more

Landing an Internship Series: Part 5- Transforming the internship into a successful career

An internship is an excellent opportunity to gain knowledge about marketing best practices, to put your talents to work in the real world, and to prepare for performing in a professional environment. As you navigate new deadlines and expectations, it is important not to get overwhelmed. Consider these tips to help you make the most of your internship experience. read more

Landing an Internship Series: Part 4- Know What is Expected

Just as important as landing the internship is making the most of it. Before your first day, it’s a good idea to touch base with your recruiter or hiring manager to find out more information about what is expected. E-mail usually works best and allows the contact to follow up with direct answers at his or her convenience. read more

Landing an Internship Series: Part 3 – The Interview

Your attention to detail and dedication to the proper follow up worked. You landed the big interview. Now make sure to put your best foot forward.

You know to practice with mock interviews, bring extra copies of your resume, and put on an enthusiastic smile. But here are few other pointers that might make a big impact on your outcome. read more

Landing an Internship Series: Part 2 – The Follow Up

So you took my advice, cleaned up that resume, tweaked your cover letter, proofed, proofed again, and applied to dozens of agencies. Now you can sit back and wait for the calls to flood in.

What? You haven’t been getting calls from every agency in town? Then it is time for the follow up. A properly executed follow up can go a long way to getting your resume to the top of the stack or at the very least, given one more look. read more

Landing an Internship Series

Calling all college students! You’ve heard it before – in today’s professional marketplace, experience is critical in cultivating a successful marketing career. But we all have to start somewhere; and for you that probably means a summer internship. read more