If you spend just a few minutes on the Brighton Facebook page, it’s pretty clear Brightonians enjoy love food. We find any reason we can to bring in baked goods, buffalo chicken dip, chili, hot dogs- you name it. In fact, we already celebrated our own “Brightgiving” feast this week (yum!). read more
It’s said that people spend approximately 30 percent of their lives at work. That is a lot of time away spent from family and home. Luckily, many workplaces today don’t resemble the bland work environments of yesterday—particularly not Brighton. When we moved into our new space in January, we were greeted with bare walls ready to be personalized with homages to the industries we serve, photos of family and friends and interests we hold close to our hearts.
I recently discovered a website and phone app called IFTTT.com that has made a lot of what I do online and on my phone worlds easier. IFTTT stands for “if this then that.” If I have a headache, then I take Advil. If I am hungry, I head to the kitchen. If I am tagged in a photo on Facebook, send me a text message.
What does the future hold for paid search? This is a question on the mind of many online marketing professionals. There have been some significant changes to search in 2013 and many of us wonder what lies ahead. Without a magic crystal ball, it is often hard to tell. With the State of Paid Search report released by Hanapin Marketing, this changes.
It doesn’t seem long ago when my friends and I gathered to watch the series finale of Friends in 2004. Squeezed on the couch and armed with snacks, we nostalgically watched that last episode and discussed the fates of the six characters like they were our best friends. read more
Despite all of the naysayers who believe that Americans spend too much time playing on computers, it certainly seems to me that a large segment of the population is engaged in reading books, whether they are paper or electronic.
It is summer, and people are buying paperbacks and hard covers, borrowing books from friends or the library and downloading selections. What will they be reading? Probably what friends have suggested to them or what is on various best seller lists. And what drives these lists? To a large degree, book clubs are exhorting great influence about what friends recommend to friends. read more
Music triggers memories and increases our ability to recall data… so why not encourage coworkers to listen to their favorite tunes? read more
Just what is #AgDay? The Agriculture Council of America, founders of National Agriculture Day defines it as “a day to recognize and celebrate the abundance provided by agriculture.” Whether we realize it or not, agriculture plays a major role in our everyday lives. How many of the things you enjoy on a daily basis would not exist if it weren’t for agriculture? read more
Most people evaluate Super Bowl ads based on whether or not the ad made them laugh. Ad Age claims the intent of the advertiser is to delight you. But at a cost of five or six million dollars, once you add in production costs, these ads should do a little more than delight you. They ought to motivate you to DO something. Of course, the advertiser hopes that for all the money spent, you’ll be motivated to eventually buy the product.
Let’s evaluate the spots based on what you think your cube-mate would do after seeing one of these ads. read more
Super Bowl Sunday. You could call it an advertiser’s favorite holiday. At Brighton’s weekly Monday morning meeting, what was the number one task on our agenda? Super Bowl Ads! Chrysler’s “It’s Halftime in America” ad with Clint Eastwood provoked the most discussion. Some of us loved it, some were on the fence. We all had different opinions on the creativity and uniqueness of each ad. For this reason, we have pulled together a survey of our (anonymous) thoughts to show you which ads left the biggest impression on Brighton. read more