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And The Votes Are In!

Super Bowl Sunday. You could call it an advertiser’s favorite holiday. At Brighton’s weekly Monday morning meeting, what was the number one task on our agenda? Super Bowl Ads! Chrysler’s “It’s Halftime in America” ad with Clint Eastwood provoked the most discussion. Some of us loved it, some were on the fence. We all had different opinions on the creativity and uniqueness of each ad. For this reason, we have pulled together a survey of our (anonymous) thoughts to show you which ads left the biggest impression on Brighton. read more

Digital Natives, Digital Immigrants: Where do you stand?

As both a full-time Brightonian and graduate student at St. Louis University, I am constantly finding parallels between my workplace and academic life. My Contemporary Issues in Media class recently reviewed the essay “Digital Natives, Digital Immigrants” by Marc Prensky, which sparked my interest and made me contemplate the ways I interact as a digitally savvy twentysomething. read more

Update: Motherly or Hungry … Hungry It Is!

On Friday, you may or may not have seen our blog post on the recent viral video, “Lioness tries to eat baby at the zoo,” where the question to whether or not the lioness was really hungry, or instead motherly was posed. In case you missed the post, you can still view it here. read more

Motherly or Hungry?

We admit it.  Here at Brighton, we find viral videos fascinating – be it the humor, the outrageousness, or just the ways viral videos grow. But this one gave us pause (paws).  There’s some spirited debate in the agency as to whether or not the lioness in the video below is actually hungry, or perhaps displaying her maternal instincts?

We’re deadlocked, so we’re asking your help.  Is the lioness in the video motherly or hungry?

The Five Most Updated and Engaging Blogs to Follow for the Social Media (Tech) “Geek”

What is the first thing you do in the morning? Shower? Sip your freshly brewed coffee? For some of us “tech geeks” it might be checking personal email and Twitter or reading the newest blogs. I can speak for a number of us when I say we want to be the first to know it all. Knowing who to turn to as the most trusted news source in the tech world is top priority. In today’s workplace, we rarely have time to spend hours reading the news. Whether you are looking for insight into the latest social media metrics or just want to learn about Facebook’s new Share button, you won’t miss anything reading these blogs. read more

Breaking News – It’s a Social Kind of Thing

Unless you’re either without a TV, the Internet, or you’re living under a rock, you may have heard a few weeks ago that Osama bin Laden was killed. However, did you know that Twitter is where the news first broke? read more

Seven Tips for Recent College Graduates

Standing out in the sea of recent graduates isn’t impossible. There are a number of things you can do to help propel yourself ahead of the crowd. Being a recent college graduate from Webster University, I used a lot of these when job searching. Here are some tips to help get you noticed! read more

Social media hasn’t changed the status quo, but it has further raised the ceiling

I don’t think anyone in marketing would argue the impact that social media has had over the last few years. Even if you haven’t seen its value personally or with one of your clients, you can undoubtedly remember a recent campaign that went gangbusters and was solely driven by social media. read more

Cutting Through The Clutter

Sorting through mail at home is not a fun task. The amount of junk always outweighs what I actually want to receive, so I attempt to get through this chore as quickly as possible. Each piece of promotional mail probably receives about two seconds of my attention before landing in the trash, and it’s unlikely that any will make it into the “keep” pile. read more

Apps for One, Apps for All!

Whether you have an iPad, an iPhone, or any other type of smartphone you’re more than likely aware of applications, better known as “apps” that you can get either for free or for purchase on your device.

With all the different apps available though, which ones should you get? read more