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A Marketing Lesson from the ALS Ice Bucket Challenge

by on 8.20.2014 posted in Promotions, Trends + Surveys

Social media is often – and appropriately – condoned for nourishing negative or empty content messaging. However, this summer, the ALS (Amyotrophic lateral sclerosis) Association collected an astronomical amount of donations by utilizing social media to launch the ALS Ice Bucket Challenge. The ALS Association reported that they have raised over $15 million compared to last year’s slightly $1 million during the same period—there are also over 300,000 new donors. Most likely, 75 percent of your Facebook newsfeed is currently ALS Ice Bucket Challenge videos.

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What Do You Get for $19 Billion?

by on 3.11.2014 posted in Brand Development, Trends + Surveys

As most of you have heard by now, Facebook recently purchased WhatsApp, a mobile messaging app, for $16 billion, plus another $3 billion in retention bonuses. At lunch recently, a few of us talked about why Facebook might spend this kind of money on an app that many of you may not have heard of before the acquisition. The answer to that is both simple and complex.

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Super Bowl XLVIII Ads: A Round-Up of the Best and Worst

by on 2.3.2014 posted in Advertising, Creative, Trends + Surveys

I think this was the year that Super Bowl ads jumped the shark. We finally saw spots that just didn’t live up to the hype. Yes, there were good ones, a few very good ones and a lot of wastes of $4 million. Because most of these spots either didn’t understand what a platform of 100 million viewers could do for them, or were no better than any ordinary spot tucked into an episode of NCIS. If I’m right, we can use the commercial breaks next year to use the bathroom or get more food instead of missing the game for fear of missing a great spot.

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I May Have Been Standing When I Typed This (My Standing Desk Experience)

by on 1.27.2014 posted in Promotions, Trends + Surveys

DISCLAIMER: I am not a physician. You should definitely consult with yours about any health issues. This blog post is not intended as medical advice nor a product endorsement.

I decided one of my 2014 adventures would be to try a standing desk.

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Do Your Email Subject Lines Follow These 5 Best Practices?

by on 12.10.2013 posted in Advertising, Promotions, Trends + Surveys

Cyber Monday has come and gone and my inbox (and wallet) are trying to recover. I have a love/hate relationship with this “holiday.” On one hand, what’s better than an amazing bargain from the comfort of your home? On the other hand, I have to resist temptation from the hundreds of promotional emails with “THE BEST SALE OF THE YEAR” that shout at me from my inbox.

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The Brighton Thanksgiving Meal Showdown

by on 11.27.2013 posted in Company News, Trends + Surveys

If you spend just a few minutes on the Brighton Facebook page, it’s pretty clear Brightonians enjoy  love food. We find any reason we can to bring in baked goods, buffalo chicken dip, chili, hot dogs- you name it. In fact, we already celebrated our own “Brightgiving” feast this week (yum!). read more

Bring a Piece of Home With You

by on 10.29.2013 posted in Creative, Trends + Surveys

It’s said that people spend approximately 30 percent of their lives at work. That is a lot of time away spent from family and home. Luckily, many workplaces today don’t resemble the bland work environments of yesterday—particularly not Brighton. When we moved into our new space in January, we were greeted with bare walls ready to be personalized with homages to the industries we serve, photos of family and friends and interests we hold close to our hearts.

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Old Logic + New Technology

by on 10.15.2013 posted in Trends + Surveys

I recently discovered a website and phone app called IFTTT.com that has made a lot of what I do online and on my phone worlds easier. IFTTT stands for “if this then that.” If I have a headache, then I take Advil. If I am hungry, I head to the kitchen. If I am tagged in a photo on Facebook, send me a text message.

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PPC Predictions – A Search Summary and Look Ahead

by on 8.20.2013 posted in Trends + Surveys

What does the future hold for paid search? This is a question on the mind of many online marketing professionals.  There have been some significant changes to search in 2013 and many of us wonder what lies ahead. Without a magic crystal ball, it is often hard to tell.  With the State of Paid Search report released by Hanapin Marketing, this changes.

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How Television is Changing Before Our Eyes

by on 7.30.2013 posted in Trends + Surveys

It doesn’t seem long ago when my friends and I gathered to watch the series finale of Friends in 2004. Squeezed on the couch and armed with snacks, we nostalgically watched that last episode and discussed the fates of the six characters like they were our best friends. read more