blog:

What does 2011 have in store… for the pet industry?

At Brighton, it’s our business to know our clients’ businesses. Having multiple clients in the pet market, we must always have our finger on the pulse of this ever-growing and exciting industry. read more

Holiday Shopping for the Techy in Your Family?

There’s one in every family – texting at the dinner table, checking emails from Santa’s lap, and tweeting under the mistletoe. With so many gadgets and gizmos out there, how do you choose the right one for the techy in your family? Whether it’s for work or pleasure, these suggestions from our Brighton team will be sure to impress! read more

Groupon to Google… No Thanks!

After weeks of talks about a possible $6 billion buyout, Groupon, an e-commerce website that specializes in daily deals, decided to remain an independent company and decline Google’s possible acquisition for what would have been Google’s biggest sale to date. read more

With DVR use increasing, is anyone watching real-time TV?

A recent article by MediaDailyNews from MediaPost says that DVR use grew 90% from 2007 to 2009 with 37% penetration in Nielsen’s national people markets. Time spent viewing timeshifted TV grew 14.7% from 2009 to 2010. read more

Call Me Old-Fashioned…

As an online marketing intern at Brighton agency, I sometimes feel my weeks are split half-and-half between the “real world” of working at an agency, and the “not-so-real world” of being a college senior.  Though the transition between roles has proved pretty painless, there have been a few times when I’ve experienced a bit of a “clash” between the two schools of thought… read more

Confessions of a FarmVille Junkie

My name is Scott and I am addicted to FarmVille. So is my wife (addicted to FarmVille, not named Scott too. That would be weird.)  So are many of my friends (same disclaimer as before).

How did we get hooked? I mean, we are all respected industry professionals with careers and family, with LIVES. But yet each evening, we rush home to see if our crops are ready to harvest, if we’ve received any gifts, or if our neighbors have helped by fertilizing our crops or feeding our chickens. read more

Boy, I guess we needed a break?

Whether it is the lack of quality programming lately or our need to escape the reality of the current state of the economy, politics, wars or devastating earthquakes, record viewing levels have been set for the Super Bowl and the Olympics this year.

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Cellular Advertising Gets Serious in 2010

Let me begin by introducing myself, seeing as I am a relatively new addition to the Brighton team here. My name is Caroline, I’m a senior at Saint Louis University studying Marketing and Communications, and I have just recently begun my work as Brighton’s new Online Marketing intern.  (Mouthful, I know…)

So at this point you are probably wondering, “What does a not-yet-graduated, twenty-something-year-old intern have to share with me that might be worth half my time?”  Well, I’m not guaranteeing anything, but I thought you might enjoy a little insight into an area which my generation does seem to have a bit of expertise in—a social phenomenon we like to call the cell phone.

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Brand advocates or bargain hunters?

A few days ago, a friend and I were discussing weekend dinner plans over the phone. I suggested a local restaurant, and he responded, “Let’s check out their website first to see if they have an e-mail list. Can you check if they’re on Twitter? We might be able to get a discount.” read more