blog:

At Brighton, our product is our people, our ideas. Any agency can tell you what they do. We’ll show you how we think.

New Pet Team Member

by on 4.23.2013 posted in Company News

Extending a big welcome to our newest Brightonian, Kelsey Ruthman. She’s bright-eyed and happy to be here! Read on to get to know Kelsey and what she does for us at Brighton. read more

What I’ve learned from J.C. Penney

by on 4.16.2013 posted in Brand Development

It appears J.C. Penney has made its way into headlines once again. This time the retailer is in the news, not for its continually disappointing quarterly sales, but for firing CEO Ron Johnson. The company has opted to reinstate ex CEO Myron Ullman in an attempt to save face and hopefully gain some forward traction.  read more

We Have a New Guy Upstairs

by on 4.9.2013 posted in Company News

His name is Brad Gutting. The new Senior Art Director. We haven’t seen much of him… but I picked his brain for a few answers. Read on and get to know Brad! read more

Advertising is the art of persuasion. So is getting ultra-talented ad people to work for free.

by on 4.2.2013 posted in Advertising, Creative

ready+willing is currently recruiting team members for six new projects. read more

Brighton Does Wellness in 2013!

by on 3.26.2013 posted in Company News

My favorite part of a new year is the feeling that anything is possible (because it is). But committing to resolutions and goals shouldn’t be something that comes up once a year and then fizzles out a month after the New Year. As part of Brighton Wellness, we are highlighting the personal goals of a few Brightonians to celebrate their efforts for self-improvement, and provide encouragement as they continue to work on their goals well after the New Year. read more

National Agriculture Day

by on 3.19.2013 posted in Trends + Surveys

Just what is #AgDay? The Agriculture Council of America, founders of National Agriculture Day defines it as “a day to recognize and celebrate the abundance provided by agriculture.” Whether we realize it or not, agriculture plays a major role in our everyday lives. How many of the things you enjoy on a daily basis would not exist if it weren’t for agriculture? read more

What’s new in social?

by on 3.12.2013 posted in Interactive Marketing

If you work within the digital industry, you know that platforms and networks are constantly evolving, especially when it comes to social media. read more