As one of the sustaining partners of the National Agri-Marketing Association, Brighton recently took part in NAMA’s 10th Annual Boot Camp in Kansas City, Mo. The purpose of the event is to welcome those of us who are fairly new to the “Ag World” and to help us become better in our positions. read more
What does the future hold for paid search? This is a question on the mind of many online marketing professionals. There have been some significant changes to search in 2013 and many of us wonder what lies ahead. Without a magic crystal ball, it is often hard to tell. With the State of Paid Search report released by Hanapin Marketing, this changes.
As I was sitting through internship orientation on June 5th, Ali, the Director of Finance, told us that the room we were sitting in had been booked for the next eight weeks to serve as our “Intern War Room.” I shrugged it off. I was more excited by the prospect of my own desk: I thought this was the ultimate symbol of a “real world job.” On that first day, however, the four of us then gathered around the conference table in that same room to assemble media kits. Little did I know, this initial collaboration in the room, Insight, would be indicative of the next three months. read more
It doesn’t seem long ago when my friends and I gathered to watch the series finale of Friends in 2004. Squeezed on the couch and armed with snacks, we nostalgically watched that last episode and discussed the fates of the six characters like they were our best friends. read more
While it may be summer, Brighton is as busy as ever – hiring three new individuals within the last month. Take a small break from your day and meet the new Brightonians. Please welcome, Jim, Eric and Alicia!
When I moved to St. Louis to start my career after college, becoming involved with local organizations and attending networking events was a great way to meet new people –some of which are now good friends.
Throughout the city, there are several organizations and networking events for marketing and advertising professionals.
Whether you’ve recently moved to St. Louis, grew up in the city or have been in the area for several years, the following list of area organizations and networking events aim to help all of the above. read more
This Thursday, July 11, Coolfire Media will host a derby race that has agencies around the city revving their engines—ourselves at Brighton included. The WHITTLEMANIA 6th Annual CFM Pinewood Derby mimics traditional Boy Scout pinewood derby races, with both a Racing category and Show Car category. Brighton’s very own Patrick Shannon has undertaken the latter. read more
Despite all of the naysayers who believe that Americans spend too much time playing on computers, it certainly seems to me that a large segment of the population is engaged in reading books, whether they are paper or electronic.
It is summer, and people are buying paperbacks and hard covers, borrowing books from friends or the library and downloading selections. What will they be reading? Probably what friends have suggested to them or what is on various best seller lists. And what drives these lists? To a large degree, book clubs are exhorting great influence about what friends recommend to friends. read more