At Brighton we bring together the best part of a consulting firm — practical insight — and the best part of an ad agency — inspired imagination — to help our clients think differently about their brand, their customers and the best ways to bring them together. We call it Applied Imagination.
For more than 25 years, Brighton has followed a simple formula. Think. Create. Engage. More than a slogan or a process, it’s the way we approach solving problems. Today we use a diverse set of skills and deep knowledge of our clients’ businesses to approach every challenge from multiple perspectives—from strategy to creative to analytics. It’s the nuts and bolts of Applied Imagination. And we bring it to life through three frameworks:
Brand Dimension™ is a proven process to uncover key insights that shape the strategic direction of a brand. Brand Dimension connects the desire of consumers to the promise of the brand, so they make your brand an integral part of their lives.
Content Studio™ is a comprehensive planning, development and management framework that connects people to your brand with relevant content at a relevant time. Content Studio creates a meaningful and ongoing engagement with consumers through valuable and useful content.
Engagement IQ™ is a media and measurement practice that combines strategic thinking with the best data and technology to create an optimal mix of online and offline media to engage your audience and meet your business objectives.
At Brighton we bring together the best part of a consulting firm — practical insight — and the best part of an ad agency — inspired imagination — to help our clients think differently about their brand, their customers and the best ways to bring them together. We call it Applied Imagination.
New Team Members Enhance Firm’s Capabilities in Finance, Healthcare and Design
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My first glimpse into the communications industry was as a student studying at the University of Kentucky. While there, I worked hard to ear...
Addition of Four New Hires Will Expand Firm Expertise in Digital Marketing, Motion Graphics, Design and Account Management
PARIS, France -- ICOM, one of the world’s largest global networks of independent advertising and marketing communications agencies, has appo...
At Brighton, our agricultural roots run deep, and we’re enthusiastic about the industry we serve. It’s why many of us have dedicated our liv...
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With limited experience in agriculture, I had never previously stepped foot on a farm, known anything about the challenges of crop managemen...