PARIS, France -- ICOM, one of the world’s largest global networks of independent advertising and marketing communications agencies, has appointed two new agency members to represent the network in their respective markets: Brighton in St. Louis, Missouri, USA, and Artificial Group in Budapest, Hungary.
Both new members want to remain independent yet have access to like-minded talent in the marketing communications industry all around the world, sharing with, learning from and partnering with other agencies in the network.
Brighton is a 26-year-old agency providing integrated marketing solutions for clients in the agriculture, food and what it calls “family” industries incorporating everything from healthcare to education to recreation. The agency is led by CEO, Tina VonderHaar, who began her career at Accenture and spent more than 10 years there as a senior business consultant before starting her own consulting firm with Brighton as one of her clients. In 2004, she joined Brighton as COO, then acquired the agency and became CEO. Over the course of five years under her leadership, Brighton has grown from 40 employees to more than 60 professionals.
Artificial Group is one of the top four independent agencies in Hungary and one of the most awarded independent full service agencies in the country. The agency, opened in 2005, has gone from strength to strength, and today has more than 40 employees and handles both local and international brands including Burger King, Nestlé’s Nescafé and Vodafone.
Organized into four separate business units, Artificial Creative, Artificial Digital, Artificial Events and Artificial Craft, the agency is especially strong in strategy and visual design as well as has in-house production capabilities. The agency already has been involved in working with clients internationally and in joining ICOM plans to expand its international business further and work closely with other ICOM agency members. István Ávéd, Head of Creative Production, is Artificial’s point person for ICOM.
Membership in ICOM provides agencies the same benefits of a multinational global agency network while at the same time allowing ICOM members to remain independent. Agencies have immediate access to shared international resources and databases. Principals are encouraged to develop ongoing relationships with other member agency owners like themselves in a non-competitive environment.
ICOM Executive Director Emma Keenan said the network continues to expand its membership adding agencies that share the same values, goals and philosophy of other ICOM members.
About: ICOM is among the world’s largest and most geographically diverse networks of independent advertising and marketing communications agencies, with 80-plus member agencies in 60-plus countries. Annual gross income exceeds US$500 million.
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