Brighton Agency
Packaging and Point-of-Sale

Packaging and Point-of-Sale

For many consumer products the most critical engagement point with shoppers is at the shelf. We believe that a strong combination of package design, shelf set design and point-of-purchase displays are needed to be effective at this First Moment of Truth. With seconds to capture a consumer at-shelf, Brighton designs packages and POS that simultaneously communicate product benefits and a reason to buy, all compellingly designed in a way that authentically conveys the emotion of the brand.

While the packaging is critical, we know that consumers sometimes need a push to get to the shelf. That’s why we create attention-grabbing in-store displays and point-of-purchase, and as an integrated agency, we make sure they all work together with your advertising, promotions and influencer engagement. Our retail experience includes innovative POS that includes everything from whole-store message placement, end caps and store-within-a-store displays, aisle violators, shippers and free-standing displays in mass merchant, big box specialty and independent specialty stores as well as non-traditional locations such as vet offices.

Brighton is an integrated marketing
and communications agency.

We firmly believe that driving change requires a multidimensional and multidisciplinary approach. And we have the skillsets and experience to plan and deliver across the entire spectrum of communications.